Serena Williams, Virgil Abloh, KAWS, and Anna Wintour, Paul McCartney and many more are a host of celebrities and public figures featured in Apple‘s latest “Behind the Mac” ad.
The commercial shows stars, children, and budding creatives all sitting behind their MacBooks — paying homage to Macbook’s presence in popular culture and implying that it’s the key to success.
Apple unveiled new versions of the iPad Pro, Mac mini and Macbook Air at an event today at the Brooklyn Academy of Music in New York. The tech giant also unveiled a new ad that celebrates the people who use its hardware to create.
Celebs in the ad include Serena Williams, Malala Yousafzai, Oprah Winfrey, Shawn Mendes, Paul McCartney, Lin-Manuel Miranda, Dave Grohl, Karlie Kloss and even Kermit the Frog.
KAWS shared a picture of a billboard in Brooklyn featuring him working on his MacBook alongside his BFF character.
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The “Behind the Mac” campaign kicked off earlier this year with in-depth videos focusing on artists and their relationship with their MacBook. Grimes and blind photographer Bruce Hall were two of the creatives featured. Watch above.