whatsapp icon

Apple Revealed All The Celebrities Who Are “Behind the Mac” In Their Latest Spot

Serena Williams, Virgil Abloh, KAWS, and Anna Wintour, Paul McCartney and many more are a host of celebrities and public figures featured in Apple‘s latest “Behind the Mac” ad.

The commercial shows stars, children, and budding creatives all sitting behind their MacBooks — paying homage to Macbook’s presence in popular culture and implying that it’s the key to success.

Apple unveiled new versions of the iPad Pro, Mac mini and Macbook Air at an event today at the Brooklyn Academy of Music in New York. The tech giant also unveiled a new ad that celebrates the people who use its hardware to create.

Celebs in the ad include Serena Williams, Malala Yousafzai, Oprah Winfrey, Shawn Mendes, Paul McCartney, Lin-Manuel Miranda, Dave Grohl, Karlie Kloss and even Kermit the Frog.



KAWS shared a picture of a billboard in Brooklyn featuring him working on his MacBook alongside his BFF character.


View this post on Instagram


Good morning Brooklyn… #KAWS #apple

A post shared by @ kaws on

The “Behind the Mac” campaign kicked off earlier this year with in-depth videos focusing on artists and their relationship with their MacBook. Grimes and blind photographer Bruce Hall were two of the creatives featured. Watch above.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Graphic Design

Apple Designed Lots Of Pop Art Logos For The Oct. 30th Event

Titled “Special Event” as usual and to ring in the news, ...

WORK | Ads & Commercials

Apple Provides “Growth Spurt” In Their New iPhone XS and iPhone XS Max Spot

Apple Provides “Growth Spurt” In Their New iPhone XS and iPhone ...

WORK | Ads & Commercials

This Year’s Apple Keynote Event Is Inspired By The Epic Movie: Mission Impossible

Mission Impossible hit the theaters once again, yet this time the ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.