Brave Bison partnered with P&G to create a SK-II Wonderland pop up to take you to the future of retail.
SK-II and Brave Bison had already enjoyed a successful three-year relationship in JAPAC, working together to connect the beauty brand with a younger audience demographic through social. However, the brand had a vision of creating a pop-up store in Tokyo that would realize its ambition of transforming the beauty retail experience.
In addition, SK-II also wanted to combine technology, art, and beauty to produce a first-of-its-kind augmented reality ‘pop-up shopping destination’, which would bring personalized skincare shopping to life in a unique digital immersive experience. Brave Bison’s brief was to tell the story of these incredible stores to a wider, younger audience using social media.
Brave Bison’s Response
Leading the transformation in beauty retail, SK-II launched SK-II Wonderland, a first-of-its-kind augmented reality pop-up shopping destination in Tokyo, Japan. This beauty store brought to life personalized skincare shopping in a unique immersive experience combining technology, art, and beauty all under one roof.
By utilizing Brave Bison’s data tools and direct relationship networks, they recruited influencers with the perfect profile to reach their intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop-up environments. They then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic, and technology-driven nature of the SK-II Wonderland activation. Initially, Brave Bison featured four influencers in Japan: AMIAYA, Mademoiselle Yulia, Rinco, and Saki.
SK-II loved the output so much it decided it wanted to take the AR campaign global. Subsequently, Brave Bison sent AR invites to influencers in London and Los Angeles, as well as Tokyo. The result was a comprehensive social campaign that perfectly highlighted and amplified a key marketing initiative for SK-II.
The video content was formatted for Instagram and Twitter and shared using both organic and paid postings, generating more than 165,800 views and 10,394 engagements, with overwhelmingly positive sentiment.
The success ultimately led to Brave Bison being retained to produce more campaigns designed to transform SK-II’s business further. Brave Bison has worked on eight campaigns overall including “One Bottle Away” and Beauty Influencer Camp.
About Brave Bison
Brave Bison is a social marketing agency. From influencer marketing & branded content to paid social & channel management, they help global clients to reach their full potential.