Making Memberships Shine in the Spotlight

The approach to wellness at KX private members health club is unlike any other.

Based in the heart of Chelsea, the website needed to reflect the luxury and state-of-the-art facilities on offer to members, in order to drive membership inquiries.

Boasting high-quality and engaging imagery.

Their Approach

  • Inspire & Educate potential clients about the KX approach to wellness.
  • Drive the navigation and design toward membership inquiries.
  • Conducted in-depth keyword research and landing page content optimization & creation to increase better organic search ranking for key search terms.
  • Key Project Deliverables:

    • Creating a bespoke UX and design that reflect the individuality of the club.
    • Connecting the site to WordPress and integrated new features and functionalities to improve the member experience.
    • Propeller also completed an integration with Mindbody to ensure a more seamless booking journey for members and replace the legacy timetable and login area.
    • Conversion of the site to a mobile first site creation.
    • Region library that allows full flexibility for content creation.
    • SEO and content planning to grow brand awareness and discovery.


    • Their WordPress site saw a 15% growth in traffic compared to the previous year.
    • Ranks on page 1, position in Google search for the target keyword: ‘luxury gym chelsea (under listicles) and above competitors

    By Propeller: A web design agency that builds a bigger picture

    Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.

    Creative & Design

    Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.

    Customer & Ux Experience

    Working with your design resource, they collaborate on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.

    Engagement & Consistency

    Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

    Site Audits & Conversion

    Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.

    Wireframes & Architecture

    As a UX design agency, they prioritize developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

    Journey Mapping & Site Structure

    Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.

    About Propeller

    Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.