NOW Digital is an award-winning digital agency providing strategic thought leadership and user experience led digital transformation services. We are a diverse team of highly skilled digital personnel that bring a wealth of practical knowledge into the digital agency space. We challenge convention and help your organisation embrace new technology through innovative design – with a relentless focus on proven user experience and quality output.
NOW Digital
Standard MemberNOW Digital is a customer experience led digital transformation agency, delivering exceptional and tangible outcomes for our clients.
About
- HQ
- OFFICES
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HEADQUARTERS
- ADDRESS: Level 8, 45 William St, Melbourne, VIC 3000 Australia
- PHONE: (03) 9614 4441
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: Level 1, 55 Brisbane St Surry Hills NSW 2010 Australia
- PHONE: (02) 8218 2121
- E-MAIL: [email protected]
Services
Digital Strategy
Marketing Automation
Software Development
Web Development
Service Expertise
Industry Expertise
Energy
Sector Expertise
- Renewable Energy
- Solar Energy
- Energy Storage
- Energy Efficiency
- Energy Utilities
- Energy Trading
- Energy Consulting
Finance
Sector Expertise
- Banking
- Insurance
FMCG
Government
Insurance
Sector Expertise
- Commercial Insurance
- Specialty Insurance
- Property Insurance
- Casualty Insurance
- Business Insurance
Case Studies
NOW Digital and YMCA Engaging the Community during COVID
NOW Digital and YMCA Engaging the Community during COVID
NOW Digital
NOW Digital helped to create a digital experience platform that activates the true value of YMCA and the role it plays within your community.
YMCA Victoria is a not-for-profit organisation that has served the Victorian community since 1853. With over 6,500 staff and volunteers, delivering services in settings including recreation, swimming pools, and early learning centres.
Before 2020 NOW Digital commenced a relationship with YMCA Victoria to consolidate the full suite of service offerings into a centrally managed digital experience platform. This work has been a significant step in the digital transformation journey for YMCA showing that – each customer will benefit from greater exposure to the services of YMCA.
Faced with the forced closure of most of their leisure facilities during the initial onset of the COVID-19 pandemic, YMCA had to pivot and rapidly move towards an online-only model of delivering content and services.
In conjunction with YMCA, NOW Digital developed what is now known as the ‘Virtual-Y’, a secure online portal (based upon the Sitecore Digital Experience Platform (DXP)) created to provide new and existing members with access to a variety of online content.
To detail how customers utilised YMCA products and services, NOW Digital undertook an expansive discovery phase that required involvement from all areas of the organisation. The key was to continue breaking down the perceived silos that existed, creating a flow of information that will be utilised to serve customers better across all sectors of the organisation.
The result was an online platform that has given YMCA ownership over their products and services offered to customers, from initial contact through to advocates of their brand. Working closely with YMCA’s digital team, NOW Digital successfully delivered a platform transformation that speaks intimately to each customer’s needs when they need it, for a truly personalised and online experience.
As vaccinations progress and NOW Digital move into ‘covid-normal’, past the effects of the pandemic, the YMCA – Virtual Y will continue to be expanded to manage subscriptions and accept payments online for premium content, creating a new, exciting and ongoing revenue stream for the YMCA.
The Virtual-Y will play an integral part of this post-pandemic world for YMCA, creating a seamlessly integrated tool that complements traditional bricks-and-mortar facilities with the unlimited features that an online platform provides.
Client: YMCA
Industry: Nonprofit
Sector Expertise: Community Foundations
Services
Digital Strategy
Web Design
Web Development
A Headless Experience With Bank First
A Headless Experience With Bank First
NOW Digital
Bank First is a leading mutual bank in Australia, committed to providing exceptional financial services and support to its members.
The Background
With a history spanning over 45 years, Bank First has built a reputation for trust, integrity, and customer-centricity. As a member-owned institution, it prioritises the needs and interests of its customers above all else, offering a wide range of banking products and services tailored to meet their unique requirements.
The Challenge
Recognising its members’ evolving expectations, Bank First and NOW Digital embarked on a strategic revamp of the customer experience provided to members. As part of our long partnership with Bank First and the continuous improvement program, we uncovered that despite its strong reputation and dedication to customer service, it faced difficulties with its existing website. While functional, it was built on a traditional monolithic architecture, which limited flexibility, scalability, and the ability to deliver dynamic content efficiently.
The Solution
Our deep understanding of member needs and market trends underpinned the solution, ensuring that the redesigned website would meet and exceed customer expectations. Bank First’s website overhaul takes a deeper understanding of the customer experience and utilises a headless architecture approach to deliver greater flexibility and content that can be used more efficiently across key digital channels while maintaining a consistent customer experience.
Streamlined Customer Experiences
Simplifying interaction ensures members navigate the website effortlessly and quickly find what they need. With intuitive navigation, clear information architecture, and seamless transitions, Bank First ensures simplicity and convenience for members and their website goals.
Enhanced Flexibility and Headless Architecture
The headless architecture has given Bank First the flexibility to adapt and evolve its digital experiences rapidly. Content updates and feature enhancements can be deployed independently without disrupting the customer experience.
Scalability and Future-Readiness
Bank First positioned itself for future growth and innovation by adopting a headless approach on Contentful. The decoupled architecture provided the scalability and flexibility needed to adapt to changing market trends, emerging technologies, and evolving customer expectations.
The redevelopment of Bank First’s website using a headless architecture represented a significant milestone in the bank’s digital transformation journey. By embracing modern technologies and methodologies, Bank First enhanced its online presence and delivers members superior digital experiences.
Client: Bank First
Industry: Finance
Sector Expertise: Banking
Services
Web Design
Web Development
Empowering New Commerce Capabilities With Hayman Reese
Empowering New Commerce Capabilities With Hayman Reese
NOW Digital
The humble tow bar is an everyday item that many Australians fit onto their cars. As part of our active lifestyles, we use them almost daily for both work and pleasure. Behind that shiny tow ball, is a multimillion-dollar industry with one brand standing out as a market leader.
In today’s fast-paced digital era, businesses increasingly leverage e-commerce platforms to enhance reach and streamline operations. Hayman Reese, a leading manufacturer of towing and trailering products, understands this and has embarked on a journey to develop new and powerful B2C commerce capabilities. By transitioning to the Shopify platform, Now Digital have enabled Hayman Reese to offer an optimised online shopping experience, driving customer satisfaction and business growth.
The Background
Established in 1951, Hayman Reese has been at the forefront of manufacturing and supplying towing and trailering products across Australia. Known for their unwavering commitment to quality and innovation, they have built a robust reputation among consumers and businesses. Despite their strong market presence, Hayman Reese recognised the need to modernise their sales approach by integrating a seamless online commerce system.
The Challenge
The primary challenge was developing a customer friendly B2C commerce platform catering to Hayman Reese’s diverse customer base.
Key issues included:
- Manual and offline sales channels: The existing sales model relied heavily on traditional retail and wholesale distribution, limiting direct consumer engagement.
- Support for Stockist and Installer Network: It was crucial to ensure the continued support of Hayman Reese’s extensive network of stockists and installers. The new platform had to facilitate seamless interactions and transactions within this network to maintain strong business relationships.
- Scalability: The new platform needed to support future growth and the addition of new product lines without requiring extensive overhauls.
The Solution
To address these challenges, we proposed and executed a comprehensive solution by developing new B2C commerce capabilities on the Shopify platform.
The project unfolded in several phases:
- Discovery and Planning: In-depth market research and analysis to understand preferences and pain points to develop a strategic roadmap aligning Hayman Reese’s business goals with the capabilities of the Shopify platform.
- Design and Development: visually appealing, intuitive, and responsive design to ensure a consistent customer experience, with integrated advanced search and filtering options to help customers find products quickly.
- E-commerce Integration: Set up and customise the Shopify platform, incorporating essential features like quotes, customer-friendly checkout processes, and personalised product recommendations.
- Post-launch Support: ongoing support and maintenance to ensure the platform’s optimal performance and implementation of analytics tools to monitor customer behaviour and gather insights for continuous improvement.
Hayman Reese said:
“We have increased the traffic to the website by over 200% and are receiving online orders and quotes where we have never been able to do that before.”
Client: Hayman Reese
Industry: Automotive
Sector Expertise: Automotive Parts & Components
Services
Web Design
Web Development
eCommerce
Technologies: Shopify
A Strategic Partnership to Enhance Efficiency and Innovation for AEMO
A Strategic Partnership to Enhance Efficiency and Innovation for AEMO
NOW Digital
The Australian Energy Market Operator (AEMO) operates within a highly complex and dynamic energy market, managing Australia’s interconnected electricity and gas systems. With the increasing integration requirements, evolving regulatory requirements, and the rising demand for reliable and secure energy, AEMO is continually looking to maintain operational efficiency to ensure the stability of the energy market.
The Background
AEMO is a critical organisation that ensures the smooth operation of Australia’s electricity and gas markets. Recognising the need for specialised expertise, AEMO sought strategic support to assist in navigating future challenges.
They required a partner who could provide reliable support and contribute to continuous improvement and innovation. AEMO selected NOW Digital – bringing our deep industry knowledge, technical expertise, and proactive approach – as a trusted Sitecore partner to assist in digital transformation and continuous improvement while augmenting its team with specialised skills.
Approach
As AEMO’s trusted support and optimisation partner, our focus is on continually providing reliable and practical solutions to enhance operational efficiency. We established a robust support system that ensured seamless communication and quick issue resolution. Our team thoroughly analysed AEMO’s existing digital infrastructure and identified areas that required immediate attention.
Continuous improvement was a key objective of our partnership with AEMO. We implemented an iterative process that evaluated and enhanced various aspects of their digital ecosystem. Our team worked closely with AEMO and leveraged data analytics and user insights to streamline workflows, optimise resource allocation, and improve the online experience.
AEMO’s complex and dynamic environment required specialised skills that were only sometimes available internally. To address this, we provided team augmentation services to supplement AEMO’s in-house capabilities, bringing diverse skills and experience and enabling AEMO to tackle complex projects confidently. We worked seamlessly with AEMO’s internal teams, providing additional support during peak periods and for specialised projects. This flexible approach ensured that AEMO had access to the right people at the time.
Enhanced operational efficiency
Significant improvements in operational efficiency and proactive issue resolution protocols minimised downtime, streamlined workflows, and optimised resource allocation, further enhancing efficiency, and allowing AEMO to focus on their core mission.
Improved online experience
Our continuous improvement initiatives significantly improved the experience for AEMO’s stakeholders. By leveraging data analytics and user feedback, we identified pain points and implemented targeted enhancements, resulting in a more intuitive and user-friendly digital ecosystem, improving satisfaction and engagement among AEMO’s users.
Scalable and sustainable solutions
AEMO can scale the approach and deploy resources to ensure the organisation meets its long-term goals. The flexible team augmentation and support services provided the necessary expertise to tackle complex projects, ensuring that AEMO was well-equipped to meet future challenges.
Client: The Australian Energy Market Operator (AEMO)
Industry: Energy
Sector Expertise: Energy Utilities
Services
Digital Strategy
Web Development
Software Development
NOW Digital Developed a Customer-Centric Design for Bank First
NOW Digital Developed a Customer-Centric Design for Bank First
NOW Digital
Digital agency NOW Digital delivered a customer-centric design for Bank First, which is backed by data.
Bank First – Refinancing
Bank First was born when a group of 48 educators came together with a shared belief. After 4 decades of financially empowering educators, they are still driven by the same founding values and focus on putting their customers first.
At Bank First, they are invested in you.
As part of Bank First’s expansion into customer refinancing, NOW Digital was tasked with extending the reach of Home First’s brand, by designing and developing a new refinance section.
Customer-centric design, backed by data.
With a strong focus on providing customers with clear and concise data to compare and make educated decisions, NOW Digital developed a Home Loan Refinancing Calculator.
Bank First wanted to deliver a tool that was detailed enough to give their customers a clear picture of where they stood with regards to their home loan, with clear expectations of what the next steps in the process were going to be.
Client: Bank First
Industry: Finance
Sector Expertise: Banking
Services
Web Design
Web Development
NOW Digital Transformed City of Darebin via Communication & Collaboration
NOW Digital Transformed City of Darebin via Communication & Collaboration
NOW Digital
NOW Digital has committed to better engagement through online services and the digital footprint of Darebin City Council.
City of Darebin
The City of Darebin stands on 53 square kilometres of land and is five kilometres north of Melbourne’s Central Business District. Darebin’s residents speak a wide range of languages, with 37 per cent speaking a language other than English at home.
The Background
Delivering a range of services to one of the largest and most diverse communities in Victoria, Darebin City Council has made a commitment to better engagement through online services and digital footprint. The suite of digital tools has been prioritized as the platform to create highly engaging and visible experiences for a truly connected community.
The Challenge
Citizens need to feel like they belong in Darebin and be confident to engage with the Council. The expectations of connected experiences have changed the way councils need to operate – the challenge is how to blend organizational structure with the needs of the community to deliver services seamlessly to citizens where they are looking.
Darebin City Council wanted to centralize the delivery platform of their brand websites while promoting relevant services that were not obviously available.
The Solution
Darebin and NOW Digital stepped into the shoes of the community to understand their wants and translate them into needs. As a blended team, NOW Digital defined what it means to deal with your local council and removed the barriers stopping citizens from discovering exactly how big a part their local council plays in their daily lives.
Prototyping Smarter Digital Experiences, Tailored to the Needs of the Community
The goal is to bring the needs of a diverse set of stakeholders to create a shared vision on how to deliver council services to the community. The discovery phase produced interactive prototyping of the experience Darebin is delivering to the community – a tangible, engaging, and clear feasibility of the solution.
Centralised Digital Experience Platform to Manage Council Services
Harnessing the power of the digital experience can only truly be realized in a connected state. NOW Digital needed a deeper understanding of the requirements of each Council brand and ensure adequate representation in the solution. While striving for a centralized management solution and reusable components, NOW Digital also wanted to ensure that each Council brand had an identity and voice of its own.
Tracking Progress and Increasing Citizen Engagement
Empowering Darebin to own the engagement from initial interaction through to advocacy means that the problems that are solved are the problems that are important to the community. With progress comes confidence and the willingness to ‘get involved’ and builds the continuous improvement culture that underpins the strategic direction of Darebin Council.
Client: Darebin City Council
Industry: Nonprofit
Sector Expertise: Civil Society Organizations (CSO)
Services
Digital Strategy
Web Design
Web Development
NOW Digital Designed a New Platform for Yarra City Council
NOW Digital Designed a New Platform for Yarra City Council
NOW Digital
NOW Digital delivered a new, integrated digital experience platform for Yarra City Council, one of Melbourne’s youngest councils.
Yarra City Council
Yarra City Council is one of Melbourne’s youngest councils, formed in 1994 and incorporating some of the oldest suburbs in Melbourne and more than 230 hectares of open space.
NOW Digital was tasked with performing a full-scale multi-site redevelopment on Sitecore XP and hosted on Microsoft Azure, with a key driver being updating the site look-and-feel and delivering complex integration requirements in seamless, user-friendly manner. Through an agile delivery process, the re-platforming project was delivered early, on budget.
A Modern Digital Experience
Yarra City Council engaged NOW to lead the delivery of a new, integrated digital experience platform using Sitecore XP, a platform providing a seamless transition between Council’s many supporting systems and technologies and delivering its content authors the power and flexibility to create rich, modern, attractive, responsive and fully WCAG-compliant websites with ease.
Azure Cloud Delivery
Yarra City Council’s new platform was designed from the ground up for hosting in the Azure cloud architecture using an IaaS model with SQL Azure. Fully automated continuous integration and automated deployment processes were established by NOW and in place from day one, providing a best-practice development and delivery model that leverages the major benefits of the cloud, including DR and the ability to scale and load/geo-balance, while minimising cost.
Client: Yarra City Council
Industry: Nonprofit
Sector Expertise: Civil Society Organizations (CSO)
Services
Digital Strategy
Web Design
Web Development
Technologies: Sitecore XP, Microsoft Azure
NOW Digital Redeveloped the Website of the VicSuper
NOW Digital Redeveloped the Website of the VicSuper
NOW Digital
NOW Digital redeveloped the VicSuper’s website that was launched featuring a simplified interface.
VicSuper
VicSuper is a $19 billion strong, profit to member superannuation fund, with over 238,000 members and 22,000 participating employers. VicSuper is big enough, but not too big that they lose sight of how important it is to give a personalised experience.
VicSuper enlisted to NOW Digital to take over the management and development of their Sitecore based sites in 2014. NOW Digital completed a technical report on the existing codebase, and upgraded to Sitecore Experience Platform (XP), and implemented ongoing support and optimisation services.
Recently a complete ground up redevelopment of the VicSuper site was launched featuring a simplified interface to guide users to their desired outcome, on a robust, cloud-based architecture.
Client: VicSuper
Industry: Finance
Sector Expertise: Investment Management
Services
Web Design
Web Development
Technologies: Sitecore
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C# Principal Developer & Cloud Engineer
NOW Digital is looking for a C# Principal Developer & Cloud Engineer to join their team in Melbourne.
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