Bathroom Eleven’s Triumph: Achieving a 115% Increase in Monthly Conversions (Not Even Counting Phone Calls)
In today’s competitive market, having a strong digital presence is crucial for businesses of all sizes. Bathroom Eleven, a distinguished provider of bespoke bathroom and kitchen design and installation services, recognised this need and embarked on a journey to enhance its online visibility and reach.
In 2021, they partnered with us to transform their digital footprint and drive significant growth. This case study explores how our comprehensive digital marketing strategy helped Bathroom Eleven achieve remarkable improvements in its online metrics, ultimately solidifying its position as a leader in their industry.
To illustrate just how successful our time working together was– within just a year, between 2023 and 2024, the client was able to gain a 115.38% growth in conversions. Their average monthly conversions skyrocketed from 78 conversions (2023) to 168 (2024).
Understanding the Challenge
When Bathroom Eleven approached us, they were facing several challenges with their digital presence. Despite their outstanding reputation and high-quality services, their online visibility did not reflect their market position. The specific issues they faced included:
- Limited Referring Domains: Bathroom Eleven had only 93 referring domains, which restricted its digital footprint and online authority. This limitation made it difficult for them to rank highly on search engine results pages (SERPs) and reach potential customers.
- Low Organic Traffic: The website was attracting an average of only 149 new visitors per month. This low level of organic traffic hindered their ability to engage with a broader audience and generate new leads.
These challenges highlighted the need for a robust digital marketing strategy that could expand Bathroom Eleven’s online presence, increase its organic traffic, and enhance its overall digital authority. The goal was clear: to transform Bathroom Eleven’s digital presence into a powerful tool for growth and customer engagement.
Why Choose Our Digital Solutions?
Bathroom Eleven chose to partner with Mr Digital due to our proven expertise in digital marketing and our comprehensive approach to enhancing our online presence. Here’s why Bathroom Eleven found our solutions to be the perfect fit:
- Proven Track Record: We have a history of helping businesses significantly improve their digital footprints, increase organic traffic, and achieve higher search engine rankings. Our successful case studies and satisfied clients speak to our ability to deliver results.
- Tailored Strategies: We understand that each business is unique. Our approach involves creating customised digital marketing plans that align with the specific needs and goals of our clients. For Bathroom Eleven, this meant designing strategies that resonated with their brand and target audience.
- Expertise and Tools: Our team comprises seasoned digital marketing professionals who are well-versed in the latest industry trends and tools. We leverage advanced analytics and SEO tools such as Google Analytics and Ahrefs to monitor performance and make data-driven decisions.
- Comprehensive Approach: Our Infinity-5 Framework ensures that all aspects of digital marketing are covered – from initial research and planning to execution, optimisation, and scaling. This holistic approach ensures sustained growth and continuous improvement.
- Commitment to Results: We are dedicated to not just meeting but exceeding our clients’ expectations. Our commitment to delivering measurable results and our focus on achieving significant ROI make us a trusted partner for digital growth.
Bathroom Eleven recognised that our expertise, tailored strategies, and comprehensive approach were exactly what they needed to overcome their digital challenges and achieve their online growth objectives.
Implementing the Infinity-5 Framework
Our proven Infinity-5 Framework enabled us to guarantee success for Bathroom Eleven. This structured approach allowed us to address their challenges systematically and achieve remarkable results. Here’s how we implemented each step of the framework:
1. Research & Plan
We began by thoroughly understanding Bathroom Eleven’s brand, current online presence, competitor landscape, and objectives. Our comprehensive analysis included conducting an in-depth audit of their existing digital footprint and identifying gaps and opportunities by analysing competitors.
We also set clear, achievable goals based on their business objectives and developed a detailed digital marketing plan tailored to their specific needs and target audience. This initial phase was crucial in creating a solid foundation for the entire strategy.
2. Track & Measure
Using advanced tools like Google Analytics and Ahrefs, we closely monitored the performance of our strategies. We set up comprehensive tracking systems to monitor website traffic, user behaviour, and conversion rates.
By defining clear metrics and KPIs, we were able to measure success against the goals we had set. Regular reviews of performance data helped us identify trends and areas for improvement, allowing for timely adjustments. We kept Bathroom Eleven informed of our progress through detailed reports and insights, ensuring transparency and collaboration throughout the process.
3. Execute
With a solid plan in place, our team of digital marketing experts executed the strategies using a mix of techniques. We developed engaging and SEO-optimised content for the website and blog to attract and retain visitors.
Social media campaigns were leveraged to boost brand awareness and engage with the target audience. Additionally, targeted email marketing campaigns were implemented to nurture leads and drive conversions. Paid advertising was also used to increase visibility and attract potential customers at the right time. Each of these tactics was designed to connect with Bathroom Eleven’s audience and amplify their brand voice.
4. Optimise
The digital landscape is always evolving, and so are we. We continuously optimised our approach to ensure maximum effectiveness. This involved regularly updating and optimising content based on keyword performance and search trends.
We improved core web vitals, including page load speed, interactivity, and visual stability, to enhance the user experience. A/B testing was conducted on various elements to determine the most effective strategies and tactics. We also integrated feedback from Bathroom Eleven and their customers to refine our strategies continually. This constant optimisation ensured that we were always improving and adapting to new developments.
5. Scale
Upon seeing positive results, we scaled up our efforts to maximise impact. This included expanding successful strategies and increasing investment in high-performing channels and tactics. We explored new digital strategies to reach broader audiences and drive further growth.
Our focus remained on innovation and continuous improvement, ensuring that Bathroom Eleven stayed ahead of the competition. By scaling up effectively, we were able to sustain the growth momentum and achieve even greater success for Bathroom Eleven.
By meticulously following the Infinity-5 Framework, we transformed Bathroom Eleven’s digital presence, ensuring sustained growth and enhanced online visibility.
The Results
The implementation of our Infinity-5 Framework led to significant and measurable outcomes for Bathroom Eleven between 2020 and 2024:
- Referring Domains: Increased from 93 to over 1200, enhancing their digital footprint and online authority.
- Organic Traffic: Grew from an average of 149 to over 500 new visitors per month, indicating improved visibility and engagement.
- Search Engine Rankings: Achieved higher rankings for targeted keywords, driving more organic traffic.
- User Experience: Enhanced core web vitals led to faster page load times, better interactivity, and increased user retention.
These results demonstrate the effectiveness of our comprehensive digital marketing strategy in driving substantial growth and solidifying Bathroom Eleven’s online presence.
Conclusion
This case study shows how a well-rounded digital marketing strategy can make a world of difference. By using our Infinity-5 Framework, we helped Bathroom Eleven boost its online presence in a big way. They saw a huge jump in referring domains, organic traffic, and search engine rankings, all of which played a key role in solidifying their digital footprint and providing a much better user experience. Our journey with Bathroom Eleven highlights just how effective a customised, data-driven approach to digital marketing can be.
About Mr Digital
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