What is AI Marketing: Strategies and Tactics for Today’s Marketer

“In the realm of marketing, AI is the latest trendsetter.”

This modern take on a classic phrase underscores the role AI now occupies in the marketing domain. For contemporary digital marketers, grasping the importance of AI-driven strategies and tactics is not just a fad; it’s an indispensable element for maintaining competitiveness nowadays.

Let’s discover how AI entrusts marketers to harness the power of data analysis and automation while revolutionizing the way brands connect with their audiences in the digital age.

What Is AI Marketing?: Today’s Perception

Seems best to start with the AI marketing definition. 

Simply put, AI marketing, a.k.a. artificial Intelligence marketing, is a contemporary marketing approach that utilizes advanced tech, which enables marketers to make more informed decisions and communicate with customers more efficiently. From the view of today’s landscape, AI isn’t just a tool; it’s a technological marvel that has seamlessly integrated into our daily lives, without us even noticing. 

At that point, let’s remember the AI marketing definition of Scott Brinker, CEO of Chiefmartec:

“AI is the future of marketing. It’s already having a major impact on how we reach and engage customers, and its influence will only grow in the years to come. AI is helping marketers to personalize the customer experience, automate tasks, and measure the effectiveness of their campaigns. As AI continues to develop, it will play an even greater role in helping marketers to achieve their goals.”

What Are the Benefits of Using AI in Digital Marketing? Tactics for Marketers

According to a recent survey conducted by Harward Business Review, marketing (including the digital type of it) constitutes the biggest area of opportunity for artificial intelligence. That’s actually not a surprise at all when considering AI is a valuable tool for personalizing products and any kind of solution recommendations. 

As the entire digital marketing ecosystem knows, AI is helping to keep up with the pace. It offers a range of benefits for marketers looking to stay competitive, including the generation of personalized content and recommendations based on customer data. Predictive analytics allows for data-driven decision-making, while chatbots and virtual assistants can provide instant support and improve user experiences. What’s more, AI-generated content saves time, while ad campaign optimization ensures maximum ROI; and email marketing benefits from precise segmentation and personalization.

The AI marketing solutions, including those offered by AI marketing companies in the UK, are essential for achieving better results and higher customer satisfaction. Additionally, they provide cost efficiency, scalability, and a competitive edge that businesses of all sizes can benefit from. With real-time insights, marketers can respond quickly to changing conditions and customer behavior, ensuring continued success in the dynamic world of digital marketing.

Let’s make it bullet by bullet: 

• Getting to know your target audience: Use AI to analyze your customer data; then segment them based on their interests, habits, and demographics. It’s like tailoring your messages to fit each customer like a glove.
• Chatbots and virtual assistants: Add AI-powered chatbots to your website and social media pages. They’re like your digital customer service team, instantly answering questions and guiding visitors through your site.
• Spying on the competition: AI marketing tools can keep tabs on what your competitors are up to in their marketing activities. It’s like having a secret agent gathering intel on your competition.
• A/B testing: Implement AI-driven A/B testing tools to quickly assess variations in marketing content and identify which strategies yield the best results.
• Predicting the future: Predictive analytics with AI can help you see into the future, sort of. Via data analysis, AI tells you what your customers might do next, which is a goldmine for planning what’s next in your marketing.
• Customer journey mapping: Use AI to track and analyze the customer journey across various touchpoints. Identify areas where customers may drop off or encounter obstacles and make improvements accordingly.

AI As a Valuable Tool for Personalized Marketing

How about transforming customer experience in your marketing efforts?

It’s no longer just a buzzword; AI is one of the most powerful tools available, that offers unparalleled capabilities to personalize marketing efforts & enhance customer experiences. So much so that, we all know AI is revolutionizing various aspects of personalized marketing, including improved speech recognition, recommendation systems, individual pricing, and customized promotional strategies. 

Another thing we are sure about is customer interactions are the lifeblood and fortunately AI has ushered in a new era of recognition and analysis, making it possible to create seamless experiences for customers while optimizing internal processes.

Let’s be more specific:

AI for Personalized Product Recommendation: A Conversion Booster

AI for personalized recommendation is like walking into a store, and the salesperson/vendor understands precisely what you’re looking for before you even say a word. That’s the power of AI-driven “next product to buy” recommendations. These recommendations cater to personal tastes while boosting the likelihood of purchasing, driving sales and revenue growth.

The likes of Amazon Prime and Netflix have set the standard when it comes to personalized recommendations. Leveraging AI algorithms, they analyze vast amounts of user data to suggest products and content tailored to individual preferences (a.k.a. personalized content). This level of personalization significantly boosts conversion rates and customer loyalty.

Head out that way to check out more AI use cases for marketing. 

AI Target Marketing for Pricing and Promotion

AI doesn’t stop at product recommendations; it extends to individual pricing and promotions as well (not a surprise). 

In basic terms, AI marketing solutions allow you to create a scenario where each customer/user is greeted with unique promotional recommendations that resonate particularly with their preferences and browsing history. Additionally, AI ensures that promotions are not only more effective but also highly targeted, minimizing waste and maximizing ROI. 

In other words, AI is rewriting the rules when it comes to pricing and promotions, enabling businesses to deliver a hyper-personalized experience that was once unimaginable. Whether it’s customizing insurance premiums or optimizing retail promotions, AI’s influence is revolutionizing how we engage with customers online. 

Here is a little sum up by Accenture:

AI for Micro-segmentation and Ancillary Revenue Boosts

Beyond the realms of product recommendations and customer support and experience, AI is revolutionizing digital marketing via methods like micro-segmentation, leading to substantial ancillary revenue boosts.

To truly understand the great impact of AI on digital marketing, let’s explore an example from the travel industry. Travel companies have embraced AI’s capabilities by micro-segmenting their customers and creating customer profiles. This kind of comprehensive data-driven approach enables them to use recommender system algorithms to deliver additional services such as accommodation or online flight booking. 

So, thanks to AI’s micro-segmentation, the company understands the traveler’s preferences, interests, and past behavior. Based on this insight, the system suggests personalized recommendations for hotels and ground transportation, creating a highly tailored travel experience. This level of personalization not only enhances the customer’s journey but also leads to a significant boost in ancillary revenue.

AI Target Marketing for Data Analysis 

In today’s world of abundant data, you can leverage the power of AI-powered marketing and predictive analytics to drive transformation. With advanced machine learning algorithms, it is not a matter of gaining the ability to decode customer behaviors and preferences with an unparalleled level of precision. This not only enables precise audience segmentation but also helps anticipate future customer actions, making it an invaluable tool for modern businesses.

Predictive analytics, a crucial component of AI-driven marketing, enables businesses to forecast trends and customer behavior. By analyzing recorded data and patterns, it delivers insights into customers’ next move. And of course, this foresight empowers you to tailor your AI advertising campaigns while helping you proactively address customer needs. 

AI for Post-Sale Support: Always On, Always Ready

The story doesn’t stop when the sale is made; it continues to evolve. AI-powered service agents are accessible around the clock to handle customer requests. They excel at sorting & managing various customer questions, and they handle changes in the number of service requests more than traditional/human agents.

These AI agents handle straightforward questions, like inquiries about delivery times or setting up appointments. But they guide human agents and can even suggest involving a supervisor when faced with complex issues. This high level of support ensures that customers remain satisfied even after they’ve made a purchase.

To sum it up, AI marketing solutions refer to a continuous journey, not just a one-time destination. It’s a transformational force that impacts every step of the customer journey, from the initial consideration phase to post-sale support. With AI, personalization, and 24/7 availability, businesses can develop experiences that nurture long-lasting relationships and drive success in the digital age.

Main Question: How to Implement AI into Your Marketing Strategy?

As you plan to integrate AI into your marketing strategy, it’s important to follow a series of steps to ensure you achieve your goals efficiently. (Before jumping into these steps, you can check out our comprehensive blog about how to use AI in marketing. 

As a first step, start by identifying your specific objectives. Do you aim to increase sales, generate leads, or enhance website traffic? This knowledge will serve as a guide in your AI implementation process.

And then, select the “right” AI marketing tools. As you know as a digital marketer, there’s a diverse range of AI tools available, so it’s required to choose those that align with your business & objectives. At this point, you may want to do far more than picking chatbots or generating leads through tools; we recommend you check AI-driven updates, automation & optimization tools daily. 

At the next step, to make AI work effectively within your marketing strategy, integrate it seamlessly into your existing workflows. That may include some adjustments to your systems and processes to ensure a smooth fit. Training your AI tools on your specific data to deliver the best results is also a good call. 

And… partnering with AI marketing experts (especially if you’re new to the industry or that particular field) appears to be the optimal choice. These AI marketing agencies possess the expertise to harness the potential of AI-driven target marketing and predictive analytics, ensuring that your marketing strategies are finely tuned to maximize customer engagement and success.