Revolut’s Game-Changing Digital Marketing Strategies & Campaigns
Revolut, the new-age fintech solution, is undoubtedly rewriting the marketing playbook for finance institutions and serves everyone from age 7 to 70 (literally!) Its success is rooted in transforming how people handle their money daily. But what’s the secret behind this remarkable hit?
Actually, the company’s rise is not merely a stroke of luck; the answer lies in Revolut’s groundbreaking digital marketing strategies and campaigns. With a presence in 37 countries, including every nation within the EU and EEA, the brand has adapted its strategies to resonate with diverse consumers.
What’s more, as of 2023, Revolut amassed +20 million users worldwide, with 1.4 million actively engaging with the app daily.
Now, let’s discover the fintech strategy behind these impressive numbers
Revolut’s Marketing Innovation: Groundbreaker in the Digital Banking Industry
As we’re all aware, Revolut is a major player in the digital banking scene, shaking up traditional banking norms and transforming the financial scene to be a top-notch global financial app.
Since debuting in 2015 as a travel card, the neobank has allowed its users to manage their money by eliminating hidden banking fees and currency exchange rates. In recent years, Nikolay Storonsky, the co-founder and CEO of Revolut, has characterized the brand using similar language:
For many years, people have felt frozen out of trading by high fees and clunky interfaces, so Revolut aims to make investments cheap, simple, and completely mobile.
The new-age financial solution actually has moved further from a travel card by using the advantages of digital marketing; via its user-friendly app, customers can make money transfers in more than 25 currencies, use budgeting tools, and split bills a breeze.
From the view of the innovation, Revolut offers multi-currency accounts, fee-free international ATM withdrawals, and commission-free stock trading. Its user-friendly interface & design make it easy for users to manage their finances, send – and receive money, and access a wide range of financial services.
In the name of digital banking, Revolut is accepted as the brand that is at the forefront of financial tech; itās not surprising that when considering the fintech company utilizes cutting-edge solutions to optimize security, streamline transactions, and deliver personalized insights helping users wisely save their money.
However, there are additional reasons why Revolut stands out as a fintech groundbreaker. Let’s explore them together.
Launching Major Brand Campaigns
A brand’s remarkable success is difficult to envision without the implementation of global campaigns, especially when partnering with finance marketing agencies. So, Revolut has released a series of successful global campaigns since 2015; these campaigns not only raised brand awareness but also proved instrumental in attracting new prospects and driving growth in key markets.
The campaign “Your Way In” is widely recognized as a successful initiative that aimed to challenge financial stereotypes and empower individuals from all backgrounds. Revolutās signature campaign wanted to break down the idea that finance is all fancy and confusing. On the contrary, the fintech company is here for everyone giving you the power to use cool financial stuff.
Whatās more, the company launched this campaign in over 30 countries, making it their biggest-ever brand campaign.Ā
The most rewarding opportunities in money have not been available to most of us. Theyāve been too expensive, too complicated, or too difficult for us to access. Revolut changes all of that. Revolut is one simple app that unlocks a world of money that most people never thought was possible and gives people the confidence to make the most of it.
Source:https://www.revolut.com/blog/post/2022-uk-brand-campaign-5-million-customers-in-the-uk/
Growth Plans and Customer Acquisition
The top-tier fintech company is on a strategic journey to boost its brand recognition & ramp up customer acquisition to become the world’s foremost digital banking platform. This shift involves broadening its product – features such as cryptocurrency trading and stock investing -, and expanding its global footprint by entering new markets, diversifying its customer base, and tapping into growth opportunities.
To put it simply, the organization’s focus on customer needs and innovative solutions, along with its steady growth, sets it up for success in meeting its impressive growth goals amidst the changing financial environment.
Regarding customersā needs for top-of-the-line experiences, Tara Massoudi, Revolut General Manager of Premium Products, says:Ā
This growing consumer market is redefining luxury, making it more functional and present in day-to-day life. They want to build a steady passive income but also enjoy life, keep up to date with the latest trends, and travel the world. This unique card and membership plan was ultimately designed for those who enjoy the finer things in life.
It seems that the brand can analyze the needs and meet them with a well-considered plan that is expected to have a positive impact on the companyās growth.
Speaking of customer acquisition, Revolut is focusing on a younger customer base, and attaching them through social media channels, especially TikTok & Instagram. As a great practice for social media for fintech companies, take the following video; it hit more than 13M views:
The brand also highlights that its products resonate with the needs of teenagers, students, and people under 18:
While doing so, the brand does not hesitate to share popular content and take advantage of meme marketing:
In addition to trendy TikTok videos, the finance giant remembers to team up with well-known figures online. As a part of their marketing strategy, Revolut releases multiple videos featuring influencers. In recent months, the brand has promoted new metal cards with Grace Beverley.
The fintech brand also extends its collaboration with Beverly with an offer:
Gamification for Customer EngagementĀ
Gamification, a powerful attraction mechanism, is part of Revolut’s digital marketing strategy, leveraging insights from collaborations with tech marketing companies. Via features like the Progress Bar, University Leaderboard, and raffles, the popular fintech company entices new customers – especially younger age groups – to try out its app. While encouraging users to stay engaged and continue using the app, Revolut also gains valuable data on user behavior, preferences, and financial goals. Win-Win.
Actually, at the very heart of Revolut’s gamification strategy lies its points redemption system – called RevPoints. These points, which can be earned by making money transactions, inviting friends to the app, and participating in challenges, serve as the currency for the gamified features.Ā
Revolut’s gamification strategy extends beyond RevPoints and raffles & online contests; to strengthen the gamification effect, the brand includes a points leaderboard, allowing users to monitor their progress in real-time and compare their performance to others.
Even though we canāt simply describe it as an act of gamification, Revolut offers its customer base highly entertaining customizing options for their cards as a part of its loyalty program.
Another example:
Revolutās SEO Strategy: Qualified Content, Lead and Visibility
As we all know, to expand, every fintech company needs a comprehensive SEO strategy that covers all aspects of search engine optimization. Revolut, a fintech firm with a deep understanding of its target audience, does this exceptionally well.
In simple terms, this UK-based neobank invests in in-depth keyword analysis, identifies its audience (including demographic information), and creates high-quality content as part of its SEO strategy. By gaining valuable insights into the language and phrases that potential customers use to search for information related to financial products and services, Revolut can create effective marketing campaigns.
In addition to optimizing its current & official website regularly, Revolut uses multiple numbers of landing pages promoting its services plus products for A/B testing at one time. – Actually, itās one of the most functional advertising strategies for fintech companies.
We also know that the new-age banks bid heavily on their own branded terms – mostly those with low competitiveness but high search volume like “How can I open a bank account free,” āShould I get a credit card?ā or “How do I get a bank card online.”
Revolutās Brand Bidding Approach – No More Traditional Marketing
Revolut is not only becoming more assertive in its growth strategy but is also intensifying its efforts in brand bidding; the firm extends its SEO strategy beyond traditional optimization techniques and creates an approach involving bidding on keywords related to its competitors.
As may you know, new-age banking solutions like Wise, N26, Starling Bank, and Monzo are accepted as the top rivals of Revolut. To intercept customers searching for information about its rivals, Revolut diverts traffic to its website via brand bidding, particularly for keywords like “Monzo,” “Wise account,” and “best N26 alternative.”
This aggressive approach displays Revolut’s determination to outdo its digital competitors and attract potential customers seeking alternative financial services.
(P.S. Before jumping into the next chapter, we recommend you check out Revolutās top rivalās, Wise marketing strategy.)
Revolutās Referral Partnerships and Automated Marketing Approach
Similar to other fintech startups, Revolut is teaming up with other well-known companies, organizations, and communities to get more people on board while building a solid brand image.
Similar to other fintech startups, Revolut is teaming up with other well-known companies, organizations, and communities to get more people on board while building a solid brand image.
Take Impact X Revolut collaboration: The fintech disruptor, partnered with Impact to reshape its approach to referral partnerships and affiliate marketing. Leveraging automation, they transformed prospects into brand advocates and partners.
The program scaled from under 100 to over 6,000 partners, achieving a 700% development in customer acquisition from April to December 2019. That collaboration which is one of the largest in the UK, combined tech and creative strategies while showcasing the power of creativeness and automation in the finance industry.
In addition to that kind of large-scale global collaboration, which allows to turn clients into āsalesmen,ā the fintech company also partners with popular brands & platforms:
Conclusion
As we mentioned throughout the blog, Revolut is killing it in the digital marketing game, changing how fintech companies connect with their audience & boost their growth. They’re not just riding the wave; they’re creating it. Taking advantage of smart and data-driven strategies, the brand is making waves on social media, teaming up with influencers, building referral partnerships, and automating its marketing. This isn’t just about getting attention; it’s about building real connections with customers, making them stick around, and helping Revolut soar in the crazy competitive world of fintech.
