Painting the Town Green with Dunn Edwards
The Challenge
Regional challenger paint brand Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.
How The Miller Group Made Noise
They don’t spitball or navel gaze: The Miller Group did their homework and undertook a deep dive into their product offerings including qualitative research and protracted whiteboard sessions.
It turns out Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. Refreshing their “Greener By Design” platform across all channels, including digital and retail, led to successfully driving more traffic to retail and an uptick in sales.
Making noise isn’t about talking louder; it’s about talking smarter – finding what really resonates.
About The Miller Group
The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.
