Crowd has recently launched a new digital platform for their clients GigRealm.
The way live music events are managed is outdated and relies on a lot of word of mouth and manual management meaning that it can be difficult for new artists to get gigs and payments can be late.
GigRealm is a unique platform that exists to support both artists and those organizing gigs. Artists can showcase their work and those organizing one-off events like weddings or multiple events (such as pubs and clubs) find the artists to play.
It is a well-thought-through idea that makes event management simpler and easier with the automation of gig contracts and the streamlining of post-event invoicing and payments for artists.
With Crowd building GigRealm’s platform to pair artists with venues, Crowd was briefed in 2020 to further the business model and expand the focus to include corporate entities. This includes venues owned as part of a chain. Once developed, this increased the audience and the market potential of the site.
To allow chains to get involved with the venues, an approval system was created, starting with tier 1 – head office, tier 2 – regional managers, and finally tier 3 – the venues themselves. This system creates a reliable workflow for everyone involved.
Additionally, a custom hosted bank mandate form was created to allow seamless payments by BACS, as well as cards, directly from the website via Stripe.
Automatic weekly invoicing was also included to allow corporate finance departments to view consolidated payments in one PDF-generated invoice which they can then always refer back to.
Crowd has not found any other platforms which encompass both a fully integrated payments system, used by the venues to pay artists and the logic required for their client.
This original business concept required an immense level of unique coding for their web development team. It resulted in some of the most advanced integrations they have tackled yet, into a multitude of third-party APIs and systems.
With GigRealm launched and already in use by artists and venues, Crowd is certain that many successful events will be held thanks to the system and undiscovered artists may find themselves on the road to stardom!
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Crowd is a global creative agency that specializes in amplifying demand for brands around the world.