Major Tom Wins Big at the W3 and Web Excellence Awards
Major Tom, a leading full-service agency, announced today a series of industry award wins across all of its core service offerings — including projects in web development, brand strategy, and marketing.
The agency, along with its client partners at Corix, the CPKC Women’s Open, Giants of Africa, and Salefish, won recognition from both the W3 Awards and Web Excellence Awards. This is a significant achievement, as these awards represent work from across Major Tom’s full team of experts — and an endorsement of their multidisciplinary approach to marketing.
Parker Mason, SVP Strategy, Major Tom, said:
Winning awards is great. The agency looks great, our clients look great, and our team gets recognized for their great work. What I love so much about these specific wins is that they demonstrate Major Tom’s ability to build the types of relationships with our clients across a number of categories and disciplines that lead to beautiful, well-crafted, and effective work.
With seven wins across both awards, Major Tom credits their success to a team of tightly-knit specialists. They begin every project by exploring each brand’s goals, needs, and audiences, bringing their unique areas of expertise to bear to build a more complete picture of a partner brand. This work informs every step of their planning and execution — and helps the Major Tom team uncover the unique opportunities available for each project.
Take the careful positioning of their paid media campaign for the 2024 CPKC Women’s Open, scoring W3 Gold for Marketing Effectiveness. This campaign was informed by the brand’s previous successes — but also the event’s unique relationship to a new Vancouver venue and audience.
Similarly, the award-winning organic social media campaign for GOA’s Giants of Africa Festival (winning gold for Social Media Cause Awareness at the Web Excellence Awards) was built on a years-long relationship with the brand — and leveraged its audience’s enthusiasm and emotional investment for huge, exclusively organic reach on social media.
The agency brought the same audience-focused approach to Salefish, a Toronto-based real estate sales app that won W3 Silver for Website Features – Best Copywriting. By embracing its audience’s no-nonsense approach to the industry, Major Tom helped Salefish stand out with a suitably blunt and confident tone of voice, differentiating them from a sea of too-polished competitors.
However, the agency sees their work with Corix (netting two W3 awards and two Web Excellence awards in the categories of Brand Strategy and Website – Services & Utilities) as the gold standard for what their teams can accomplish when they come together to achieve a client’s goals.
Beginning with a ground-up brand strategy for Corix’s newly independent thermal energy business, Major Tom’s web and creative teams came together to build a new voice, visual identity, and website that would embody the brand’s position as a leader in low-carbon infrastructure. Leveraging Major Tom’s experts in creative, web development, User Experience (UX), and more, the final website is a cohesive showcase for the brand and a confident debut for its renewed focus on thermal energy.
Lyn Bryan, CEO of Major Tom, said:
You can talk a lot about the benefits of a full-service agency partner, but there’s no proof like watching a project grow over time to better serve a client’s needs, all building on the knowledge and trust we’ve developed over the entire process.
When you can help a client find the right approach for their business—rather than working backward from your one service or specialty—the results speak for themselves.
As Major Tom continues to build on their awards season success, they look forward to leveraging this interdisciplinary expertise for even greater client success in 2025.
About Major Tom
Major Tom is a multi-award winning, full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. Servicing clients across the US and Canada, Major Tom has a team of 58 specialists covering the full spectrum of strategy, marketing, development, and creative.
About Corix
Corix is a leading North American thermal energy company that delivers safe, cost-effective, and sustainable district energy services. With decades of experience in utility development, ownership, and operations, Corix services everything from single-site operations to master-planned communities and redevelopments to entire city-scale downtown areas.
About The CPKC Women’s Open
The CPKC Women’s Open has been running since 1973 and is the only Canadian stop on the LPGA Tour. In 2022, the tournament saw record-breaking crowds and ticket sales for their post-pandemic return at the local club of Ottawa’s hometown hero, Brooke Henderson. In 2023, the event was hosted by Vancouver’s very own Shaughnessy Golf & Country Club.
About Giants of Africa
Giants of Africa (GOA) is a non-profit dedicated to improving and enriching the lives of African youth through basketball. Held in Kigali, Rwanda, the Giants of Africa Festival 2023 brought together 250 youths from 16 African countries for a groundbreaking celebration of basketball, culture, and empowerment.
About Salefish
Salefish is a Toronto-based real estate sales platform that offers its clients modern tools that help them sell homes better than the competition. With 15 years of industry experience, 1.5+ million users, and 200,000+ transactions valued at over $100+ billion USD, they have extensive experience simplifying new real estate sales.
