Globallink Next Emea in Amsterdam in October

Crowd has been invited to host a seat at a roundtable for a business Growth event, sharing their expertise and insights!

On the 3rd-4th of October, Crowd CEO, Jamie Sergeant, will be joining many business experts in Amsterdam at TransPerfect’s GlobalLink Next EMEA event.

TransPerfect is the world’s leader in language and technology and Crowd’s preferred partner in facilitating global business for their clients.

This event brings together a range of industry professionals to discuss best practices on internationalization strategy, trends in content, localization, digital, technology, and AI.

From this event, Crowd hopes to discuss and learn from each other about topics such as managing content, tech, and services in order to achieve global growth and deploy international content to deliver business success.

They are very excited to hear from some of the keynote speakers attending this event, including representatives from Hugo Boss, Calvin Klein, Amazon, Amex, and many more.

If this sounds of interest to you, keep an eye out on their socials to learn more about their insights and experience from the event.

To attend this event please do register here and they will look forward to meeting you in Amsterdam. It’s one to put on your calendar. The Dutch team will also be in attendance.

Crowd’s Smartnomad Campaign Shortlisted for Best Use of Social Media

They’re proud to announce their launch campaign for disruptive travel brand SmartNomad has been shortlisted for the 2022 Travolution Awards.

This prestigious award is given to digital marketing agencies and travel brands that excel in using social media channels to build brand affinity, hone their marketing messages to key target groups and drive loyalty and advocacy.

SmartNomad is revolutionizing the way we plan and book

The US-based travel app uses AI to help you plan every single part of a trip – from flights and hotels to personalized itineraries based on your budget and the things you love to do.

By answering a few simple questions, SmartNomad acts as a digital concierge and provides a timeline that includes places to go, things to do, and how to get there, ensuring you never miss a thing during your trip.

And as well as planning your itinerary, SmartNomad also provides advice, help, and information throughout your trip, so you feel supported throughout your journey.

SmartNomad’s mission was to revolutionize the way we plan to travel, and save all those hours lost to research website after website – whether looking for the best deal, or the best place in New York for a rooftop cocktail.

Crowd’s main objectives for the social media campaign were to:

  • Generate website conversions and app downloads as well as retain users on both.
  • Amplify brand awareness across digital channels and ensure SmartNomad leaves a lasting impression on audiences, which eventually leads to demand.
  • Identify influencers to work with.
  • For paid social advertising they created a range of concept ideas with taglines and captions to use. This includes ad campaigns for Facebook and Instagram with carousel graphic animations, images, catchy captions, and photography showing travel and adventure with friends.

Inspired by the company name, Crowd wanted people to feel like a ‘SmartNomad’. Their most successful campaign ‘Are you a SmartNomad?’ is helping to grow a ‘tribe’ amongst their target audience, and create the feeling of being a ‘savvy traveler’ that knows what to do the moment they land.

For more information about their work SmartNomad have a read here.

If you would like to learn more about Crowds work in the travel sector then do download their free ebook here.

About Crowd

Crowd is a global creative agency that specialises in amplifying demand for brands around the world.