Frost Creative Delivers Strategic Brand Transformation for Global Shipping Leader Siem
Hampshire, UK – 21-05-2025
Frost Creative, the award-winning brand consultancy, has successfully delivered a bold, strategic rebrand for Siem Shipping, redefining the global shipping group’s position in the market and aligning its identity with a future shaped by sustainability, precision, and innovation.
Siem Shipping—an established leader in specialised cargo, including automotive, reefer, and RoRo—faced growing pressure to unify its global offering and elevate its visibility. Despite operational leadership and pioneering work in low-emission shipping, the brand’s structure and identity no longer reflected its market ambition.
Frost Creative was brought in to lead a comprehensive brand transformation. Through deep stakeholder consultation and operational insight, Frost defined a clear purpose for the Siem brand: to empower industries and communities through sustainable, specialised shipping. This purpose now anchors a revitalised brand promise built on three strategic pillars:
- Holistic Expertise – Integrating shipping, leasing, logistics, and management under a single, trusted voice.
- Customer-Centricity – Emphasising responsive partnerships and agile delivery.
- Environmental Innovation – Making sustainability a strategic differentiator through LNG and low-emission technology.
Creatively, the rebrand introduces a unified masterbrand identity across Siem’s operations. The centrepiece is a new Navigation Device, inspired by the Norwegian sun compass, symbolising Siem’s precision, connectivity, and Nordic heritage. A modern logo system, flexible tone of voice, bold typography, and a distinctive gradient-driven colour palette support a brand that now communicates with confidence and clarity.
“This is more than a visual refresh,” said Gary Frost, Founder and Creative Director at Frost Creative. “We’ve helped Siem bring coherence to its story and substance to its sustainability narrative—giving them a brand platform built for global leadership.”
The rebrand also includes a robust internal communications toolkit, helping Siem unify teams and foster culture across its divisions. With clear messaging and ESG alignment, the brand now better supports digital transformation, recruitment, and customer growth.
With this transformation, Siem Shipping emerges as a modern, purpose-led masterbrand—ready to lead the next era of global shipping.
For media enquiries, please contact:
Gary Frost
Frost Creative
