Free Guide from Adverity: How To Boost Your Agency Performance With A Data-Driven Approach

In an era where customers are determining the rules, agencies are faced with the challenge of maintaining their competitive edge; brands want to work with fast-paced, data-driven agencies that understand their needs and customer journeys across multiple channels and devices. 

Needless to say that the media agency landscape has very much changed course over the past five years, in multiple ways. Brands are also asking for more and more control of the media buying element of the digital advertising world, and because of this agencies have had to reshape how they can truly add value for clients. Data and tech teams have grown in size, to be able to work with the incredible volumes of data that exist within the marketplace, as part of an overarching strategy to deliver more value to brands and clients.

Whilst it has been quite some time since just buying and selling ad space was the model of a media agency, more recently there has been an upturn in requirements for a more open approach. Pitches are becoming more difficult, clients more demanding, and consumers more guarded with their privacy. The game has changed, and so the agencies must change with it. 

We might look at the advertising industry as a flowing stream – if agencies stay stagnant within the stream, they will eventually be swept away with it. The process can only evolve if the swim upstream begins, and this isn’t easy. 

Moving agencies beyond monthly and weekly reporting

While keeping their daily business up and running, agencies need to transform the way they are working and, at the same time, deliver more value for their clients. Monthly and weekly reporting is no longer sufficient – agencies know they need the right technology to have a holistic view and deliver continual monitoring reporting and their clients want to know that their campaigns are continually reviewed and enhanced using the mountains of data available. And if that was not enough, different stakeholders require different views on data

free playbook for agencies

In part one of the Strategic Playbook for Data-Driven Agencies, Adverity, one of the leading end-to-end marketing analytics platforms, analyzes the implications of a shifting agency landscape and gives some insights on how agencies can continue to scale their business in this rapidly changing environment.

Read more on how you can future-proof your agency and:

  • Scale your business with Marketing Intelligence
  • Build a data strategy to stay ahead of the curve
  • Master the end-to-end data management process

Download the free eBook Now! 

news | Agency News

New Look For National Trailer Company by Absolute Agency

Bolton-based integrated agency Absolute has completed a major branding project for ...

news | Marketing Resources

How to Make Sure Your Marketing Reporting Dashboards Are Actually Used?

Dashboard creation is not always easy, and the wrong choices lead ...

news | Digital Marketing Industry News

How Uplers Helped JXT Save $180,000 in Salaries Every Year Hiring 5+ Full-time WordPress Developers in 4 Weeks

The new-age recruitment and talent acquisition goals, challenges, and pain points ...

A Complete Guide to Agency Life for Social Media Managers

Make Content Creation and Collaboration Seamless, Monetize Your Social Media Efforts, and Get More Clients
Grab Your Free Guide➜
eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites.
Get Free Article➜

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.