The MarTech Summit Berlin 2024

The MarTech Summit Berlin 2024, organized by BEETc, will take place 6 March 2024 at InterContinental Berlin.

On 6 March 2024, The MarTech Summit Berlin, an annual highlight in the EMEA region, will convene at the elite, central InterContinental Berlin. This in-person event promises a full day of networking, bringing together over 150 MarTech professionals for an English-speaking regional summit. The day will be packed with more than 25 carefully-vetted, industry-leading speakers, offering insights into the latest MarTech trends and facilitating peer-to-peer exchanges among forward-thinking marketers.

The summit is themed Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer, delving into the latest industry developments, and will encompass a wide range of MarTech fields, from AI, Marketing Transformation to Next-Gen Customer Experiences & Gamification. This platform is an ideal setting for strategising and pushing hard for 2024.

Why Attend?

  • NETWORKING OPPORTUNITIES WITH DECISION MAKERS: Breaks throughout the day and an evening drinks reception, maximising your in-person F2F networking experience with senior- level professionals.
  • INTERACTIVE FORMAT: The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats, Roundtables & Panel Discussions, all in English language.
  • WINDOW SHOP TOP TECH SOLUTIONS: Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.
  • 80:20 RATIO INDUSTRY PARTICIPANTS: Guaranteed 80:20 ratio of end-user participants gives you a perfectly balanced crowd to learn from & network with.

What Will We Talk About?

This MarTech summit will delve into 4 topic fields:

  • Next-Gen Customer Experience & Engagement: Brand Storytelling, Smart Customer Experiences Driven by Data, Customer Journeys in the Digital Age, Social Listening, Omnichannel Marketing
  • Emerging Marketing Technologies: AI & Machine Learning, Marketing Mix Optimisation, First Party Data Activation & Privacy-Enhancing tools, Voice Search Optimisation
  • Digital Transformation: Marketing Automation, Sustainability in Marketing, Customer Journey Mapping, AI in Marketing, Marketing Analytics and Attribution Modeling, Compliance and Data Privacy
  • Data-Driven Marketing: First-Party Data, CDP & Personalisation, Data Mining Strategy, Data Privacy and Security, Customer Data Analytics, Big Data

With over 25 speakers hailing from industry-leading companies, including Octopus Energy, Körber Pharma, Ticketmaster Deutschland, Coyote Logistics, Springer Nature, zolar, Beiersdorf AG, Tchibo, Oxford University Press, GoStudent & MORE!