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Edenspiekermann To See The Launch Of “ada” Magazine, A New Voice For The Digital Age

Edenspiekermann is excited to see the launch of “ada” magazine, a new voice for the digital age – founded by Miriam Meckel, the publisher of WirtschaftsWoche.

During the conceptional phase of this project, Edenspiekermann worked with the team at “ada” in a user-centric product development stream. Together with the team, they worked on the concept and developed the direction for a visual language direction resulting in a MVP of the magazine. This way it was possible to test it with real users and iterate before the team then carried on and developed the first issue.

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Workshop in Düsseldorf with the Ada Team and a snippet of the Magazine-MVP and they tested with readers to gain early insights.

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The “ada” platform started out with a conference in June called “Morals & Machines” — where German chancellor Angela Merkel spoke to a robot. It was then followed by a newsletter and podcast, afterwards developing into a printed magazine — the next member of the “ada” family with the goal to bring inspiration and hands-on suggestions that help you to create the digital age.

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Edenspiekermann is excited to see how the team at “ada” brought the project to the finish line – the first printed issue of the new magazine. Bringing in the experience with editorial product development to the project, this is a great experience for the agency and their friends at Nansen&Piccard, and we wish “ada” a great start!

Each quarter, “ada” will bring reports, interviews, portraits, and essays from thought leaders of the digital age, and in doing so will become a new voice of independent journalism.


About Edenspiekermann

Edenspiekermann is an international multidisciplinary design & communication agency focused to innovate brands and design smart, meaningful brand experiences.

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