Digital marketing has altered the perception of how businesses are run and how they can achieve their goals. To build brand recognition along with an online presence, digital marketing companies are now focusing on content management more than ever before.
Many are turning towards content management systems (CMS) for assistance. It helps to create and manage content on a website, including its design, graphics, or even code.
While it’s common for business owners to leverage a variety of different techniques to meet various business and marketing objectives, they must select the best Content Management System (CMS) solution that is simple, easy-to-use and fulfills all digital marketing requirements. Businesses need a reliable system to maximize their potential and produce genuine customer value.
The ease of accessibility to the online world has created a digital revolution.
More and more marketing companies in the USA are driven to up their digital marketing skills to remain competitive in the virtual space.
Businesses have been able to widen their reach and boost sales by implementing strategies that adeptly target a potential audience and convert them into loyal customers.
Top 12 Content Management Systems (CMS)
Business owners are looking for ways to manage every aspect of their digital marketing footprint. In no particular order, here are the best content management systems that you should investigate:
It’s the CMS everyone has heard of. Launched in 2003, WordPress has gained fame ever since. One of its greatest features is an affordably priced business plan. Based on PHP and MySQL, it offers numerous tools to help create content, videos, images, etc. for your website or blog.
Even though it offers a great selection of pre-made themes, WordPress allows you to install third-party ones to personalize your site. The biggest advantage is its intuitive interface making it considerably easy to use.
The software can be downloaded for free from WordPress.org. Once it’s installed on the server, you can customize any aspect of your website. With 98% user satisfaction, it ranks as one of the most popular CRMs.
While business owners can start for free, they can upgrade their plan at any time to access more features.
HubSpot CRM is available for free, but sales or marketing modules can be added for an extra cost. The HubSpot Website Platform fully integrates your content to the HubSpot Marketing platform.
This is an ideal solution for those who are considering to redesign their website. So, while it helps to create attractive content, business owners can utilize other aspects of this platform to target the right audience and sell almost three times faster than the competition.
Though it offers various features at individual costs, users can easily manage interface options while providing a secure, mobile-optimized platform.
It ensures that your site has reliable uptime, is search optimized, and has excellent performance.
Drupal is a CMS plus so much more. It’s an open-source platform that empowers many apps and websites.
One of its best features is that it offers an integrated modular system that can be utilized for multiple functions, such as publication, communication, and e-commerce. It provides many modules, designs, displays, and plugins.
Drupal is customizable allowing users to create any website, social networking page, or blog. It promotes the creation and management of text, polls, videos, images, statistics, etc.
More importantly, businesses prefer to use Drupal because of its scalability, reliability, versatility, manageability, security, and availability of resources.
Like WordPress, it’s a free, open source CMS. Used by over 75 million websites, Joomla is easy to use, even for those who aren’t tech savvy.
As a CMS, it manages all the content you want, including text, images, music, video, etc. It offers thousands of extensions and themes, allowing you to customize all features of your site. All it takes is a single click.
Joomla has been empowering websites all over the world. In terms of complexity, this CMS lies between the simple WordPress and the more advanced Drupal.
But with its collection of development tools alongside the tutorials, you’ll get settled in and ready to start in no time. Joomla is particularly a favorite among forums, news sites, and other content sites.
Aimed at providing CMS to most businesses, some technical users may find it too simple to match their needs.
This all-in-one platform is the choice of Starbucks, Mazda, and Gibson guitars. Kentico prides itself as the only CMS platform that is fully integrated with ASP.NET.
Business owners can not only build and manage their website but also direct important online marketing solutions such as e-commerce campaigns and publish content. Additionally, it offers unique community building capabilities, such as message boards, forums, and groups.
Kentico is simple and easy to use, permitting developers and content editors to update and edit effortlessly. It delivers 50% more out-of-the-box solutions than other systems available in the market.
It offers four annual subscription packages, each with different features to match your requirements.
This enterprise content management system is a bit expensive, with business owners expected to pay nearly $7600 per year for a minimum of 10 users.
That’s the price for highly effective, all-encompassing content management systems. This robust platform includes end-to-end content management from creation to archiving.
Oracle WebCenter Content helps maintain accurate and consistent content, with special attention on branding and presentation to ensure high levels of productivity.
It provides support for its customers by maintaining the quality of the CMS. Its strategic infrastructure is perfect for managing content, documents, rich media files, images, and records.
Another popular CMS platform that came out around the time WordPress made its appearance is Squarespace.
Like WordPress, it allows users to develop a website and install various themes. Content such as text, images, and videos can be easily managed. However, it isn’t open source.
Tools include the ability to add logos or switch templates, fonts, and color using the software’s Style Editor. The integration with Aviary permits online photo editing.
It also allows users to search for Getty Images, preview and purchase licenses at a discount. And as a blogging platform, Squarespace helps to add content, save posts, publish them later, set them up with iTunes podcasting, etc.
It offers three plans, $18-$40/month, offering SSL security, Zapier, and Google AdWords credit.
It offers CRM, ERP, e-commerce, business analytics, marketing automation, and social media. While your company may not need them initially, you can easily add these features as the business expands.
Most importantly, it separates a website’s public and private elements to enhance security. Prices can be tailored to a company’s needs and budget.
Microsoft’s SharePoint is used by almost 75% of Fortune 500 companies, GE, Amazon, and Cisco to name a few.
The power of SharePoint lies in the fact that it cuts costs and enhances collaboration by uniting CMS with business intelligence, workflow management, cloud capabilities, enterprise social networking, etc.
The ability to access it from anywhere and the ability to communicate with employees from other departments facilitates success. Customization permits you to edit components and create custom apps to suit your brand.
As one of the best content management systems, it helps create, find, use, and work on content efficiently. It promotes collaboration across teams and facilitates high-quality workflow.
It allows editors, managers, and marketers to create, share, approve, and circulate content so that it matches and the consistency of your brand.
Though Bynder is quite pricey (starting at $450/month) that other CMS, it does offer features that will help simplify mundane and time-consuming tasks.
This content management software is designed to provide a secure and scalable open cloud platform. Built on the architecture of Drupal, Acquia offers two different services to its users: DevCloud and Managed Cloud.
Businesses can now develop, deliver, and optimize a digital experience for their customers. Not only does it allow the adding of media to content, but it also helps to analyze site visitor statistics.
Acquia promotes complete organizational content management along with website hosting. Pricing plans vary depending upon the services that your company needs. Keep in mind that they are $134 and upwards.
With many marketing companies including blogs as part of the content, checking their authenticity is essential. Unicheck is a powerful plagiarism checker that can sort through various documents.
It supports 99% of text and file formats, even documents uploaded from cloud-based storage platforms, such as Google Drive, OneDrive, or Dropbox.
It helps to identify and highlight similarities by providing quick results. One of its salient features is that it can be used as a stand-alone online tool or integrated into an existing system.
Unicheck offers a flexible pricing scheme depending upon personal or enterprise purposes.
Final Words: Choosing the Best Content Management Systems (CMS)
As you can see above, there are the 12 best Content Management Systems (CMS) used by digital marketing companies in the U.S.A. All content management solutions differ from each other by offering advanced solutions as well as essential features.
The key criteria here while choosing the best Content Management Sytems for your digital marketing business should be providing an easy-to-use system, integration capabilities, flexible pricing scheme and rich features.
Once the business needs are determined, it would be better to take a closer look at each content management solution.