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Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s …

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5 Tactics for Improving Your Website’s UX in 2019

User experience is vital to the success of any product or service and websites are no exception. Having a good online presence is as important as having a clean and tidy storefront; a business’s website is its face. Nowadays, users are savvy about web design and have come to expect a certain level of sophistication. …

The Future Is Ours To See: Leo Burnett Sees The Future From Samsung’s Point Of View

Is the future really going to be like this? Well, according to Samsung, yes. Samsung rolled out a new campaign this week called “The Future” and it of course gives us a sneak peek about all the amazingly cool technology we’ll hopefully have in the not-so distant future. The ‘future’ starts with a child gazing …

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Samsung Has Revealed A New Project To Help People With Autism

Samsung Italy has just released a meaningful project, PizzAut, a tablet app designed for people with autism. Aiming to create an inclusive work environment for people with autism, Samsung Italy built an app that makes restaurant management easier and provides them a chance to get involved in the society. Created by FCB Milan, the app …

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

NEWS | Brand News

Samsung Will Reveal 3 New C-Lab Projects At CES 2018

2018 has started with three innovative projects for Samsung.  The projects have developed from the company’s Creative Lab and they will be unveiled at CES 2018, in Las Vegas. Before the official showcase, the electronics giant has shared some details about these projects which are S-Ray, the GoBreath and renewed Relumino glasses. To start with the …

We May Have A Lot To Learn From Samsung Galaxy’s “Growing Up” Ad

Just before the launch date of the iPhone X, Samsung rolls out a new spot which is entirely about mocking Apple — and we didn’t see it coming. As we all know, this is not the first time Samsung mocked Apple (we stopped counting, to be honest) but this time, they’re making it more fun. …

Samsung’s #BeFearless Campaign Helps People Overcome Their Fears

Samsung invited 27 people to help them face their fears with virtual reality technology using Samsung Gear VR. Samsung’s #BeFearless campaign, created by Cheil Worldwide, seeks to empower young people to face their inner fears with the help of the immersive experience of virtual reality using Samsung Gear VR headset. The participants for the #BeFearless …

Marriott Launches An In-Room Virtual Reality Experience

Get transported from New York to Beijing in a matter of seconds with the Marriott Virtual Reality experience! If comfy beds, soft towels and a wicked room service aren’t enough, Marriott adds icing to the cake: by offering its guests a ride around the world from the comfort of their hotel rooms! Your favorite go-to …

Samsung’s See-Through Safety Truck Is A New Initiative For Road Safety

As part of a safety initiative, Samsung introduces see-through Safety Trucks to prevent accidents on the road. Navigating through a two-lane highway can be challenging and risky, especially when drivers can’t see past big vehicles before overtaking. Samsung decided to tackle this problem head-on and came up with a neat solution. The Korean tech giant …

Samsung’s Avengers VR Campaign: “We Are Greater Than I”

Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality. Samsung and Marvel have teamed up to promote the new Galaxy S6 and the cinema release of Marvel’s Avengers: Age of Ultron by creating the ‘We are greater than I’ campaign. As part of the campaign, two …

Samsung’s Epic Ad For Galaxy Note Edge: Life Of The Extreme

R/GA stages an extreme version of Tic-tac-toe in its “Life of the Extreme” spot for the Samsung Galaxy Note Edge. Two friends engulfed in an epic battle in the air in Samsungs latest ad out of R/GA New York for Samsung Malaysia. The film starts off by one of the guys throwing a gauntlet to …

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