What Is The Amazon Brand Registry?

The Brand Registry is a program and platform that is designed to protect your brand on Amazon from other sellers on the marketplace who could be guilty of selling counterfeits, copyright infringement or in violation of intellectual property. Enrolling in the Brand Registry fundamentally provides your customer with a better, trusted shopping experience on Amazon …

Herschel’s Amazon Marketing Strategy: A Pragmatic Review

Pragmatic released a new analyze for brands which operate within the Amazon.ca (Canadian) Marketplace. Here, they take a look at Herschel’s factors such as the market environment, competitors, SEO (content), advertising strategies, Storefront and actionable insights they could take, from their point of view. The Case of the Herschel Supply Company The Herschel Supply Company, …

Amazon REV2018 Workshop: Road to Seattle

Over the years, Amazon has been quietly holding yearly, invite-only, conferences and workshops to provide select agencies with insights, advanced product information and to bring together some of the best agencies to discuss the future of Amazon’s advertising business. These events have been pivotal game-changers to the adoption and showcasing of new tech, as well …

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