Best Product Feed Management Tools for Retail and eCommerce Brands

Online selling is already a competitive playground for eCommerce brands but technology is helping them to play better. So, add the best product management tools to your business to build a successful online presence!

eCommerce is rapidly growing but it brings challenges along with itself at the same time. Business owners and marketers are the closest witnesses to face these problems. Driving quality traffic to their online store, reaching the right audience, and providing accurate information about their products are just some of them. Luckily, the best product feed management tools for eCommerce websites come to help.

If you are selling your services and products online, you probably have long lists of them in detail. Product feed management tools store all information that you need to present to online users while helping keep them up-to-date.

These management tools also support you along with advertising through third parties. Some of them might require product information in a specific format, some have different requirements. Answering each channel requirement can be time-consuming if you do not get help from the best product feed management tools for eCommerce websites.

What is feed management in eCommerce?

Product feed management refers to a digital file with an overview of the products or items in your online shop that you want to advertise online. They include a variety of product characteristics, such as title, color, size, EAN/GTIN number, and much more. So, the product information can be reproduced depending on the advertising channels’ requirements.

As producing all these versions manually is not a piece of cake, here is why feed management in eCommerce has become prominent. Being able to manage product data easily, we need a good feed management method. Otherwise, the ads and listings will fail unless we do not fix all the unfitting data. 

The best product feed management tools for eCommerce websites allow you to optimize your feed by uploading your original data file to create the required version. They come to the scene to digitize the process for you so that you can easily get listed on various channels and publish your ads to reach more potential customers.

Top Product Feed Management Tools for eCommerce 

The best product feed management tools for eCommerce websites will help you optimize your data and make your ads much more effective across the channels. 

  • DataFeedWatch
  • WakeupData
  • GoDataFeed
  • ChannelAdvisor
  • Productsup


Navigating the sea of product feed management tools can be daunting, but PPCDATAFEED stands out as a beacon for agencies and e-commerce brands looking for comprehensive functionality at an unmatched price point.


This platform seamlessly integrates with many of shopping channels, ensuring your product listings are always up-to-date and optimized. Not only does PPCDATAFEED offer the full suite of features found in other top competitors, but it excels in providing an intuitive user interface that simplifies the complexities of feed management.

Unlike most competitors, PPCDATAFEED charges based on the exact number of products used which makes the price tag more reasonable.

PPCDATAFEED is also known as a Feed tool for PPC campaigns. It let you convert your product feeds to well-structured PPC campaigns.

It is a solution for conquering the world of e-commerce, from simplifying feed management to advanced data optimization and Feeds integration for product Search, Shopping Ads, and other PPC campaigns & optimization. This tool really equips you with the tools you need to thrive in the competitive online market.


DataFeedWatch is another strong option among the best product feed management tools for eCommerce websites. Using the tool you can strengthen the visibility of your listings with feeds fully optimized for over 2000 eCommerce channels. It is easy to create, enhance and distribute your product catalog.

Source: DataFeedWatch

What is great with these best product feed management tools for retail business development is to manage all the processes from one platform. It will be much simpler to organize and reorganize the product information when needed. DataFeedWatch gives you the opportunity to save time by creating universal feed rules that will work with the sales channels you use. 

Another benefit of using this product feed management tool is to automate ads in the Google Search engine and other networks.

Optimize your data sources simply 

Also, master accounts can access and manage the clients’ accounts from a very simplified interface.

You can;

  • create flexible and custom-fit plans to grow your customer base.
  • develop and implement your available inventory to use as a guide for updates.

Simply you can improve the product feed quality by checking brand name, colour, size and other relevant parameters so that you can increase reach and CTR.


WakeupData is a powerful data feed management platform among the best product feed management tools for eCommerce websites. The tools help online sellers on Magento, Shopify, WooCommerce, Prestashop and more to optimize their product data feeds. It offers you different options to optimize your content. 

Source: WakeupData

To sell on multiple channels, you can 

  • Use a spreadsheet to manually generate product feeds,
  • Add product feeds directly from your online store using API,
  • Automate your product feeds from feed marketing platforms.

You can easily set up integrations for your Google product feed, Amazon feed, Facebook feed and other sales channels worldwide. Their user-friendly interface makes it even simpler to optimize your data sources. The Customer Success Team helps you get higher ROI through feed management and optimization by optimizing your product catalogs.


Using GoDataFeed you can improve your eCommerce performance and reduce multichannel friction. Smart product catalogs consolidate source data, standardize formats, and enhance feed attributes. In this way, you can present the same product information across all the channels automatically. 

Source: GoDataFeed

Optimizing your product data for shopping channels manually takes a long time and energy. That’s why the best product feed management tools for retail business development are crucial in the online shopping world. 

GoDataFeed enables you to control your product content and how you present it to customers. It simplifies the processes to modify values, remove text, inject keywords, add supplemental data, and merge fields.


Managing all your product data in one platform and also transforming it into requested formats is not a dream! ChannelAdvisor reduces the workload you have. Simply, the feed management tool transforms data into a meaningful form for marketing, advertising and merchandising activities. While delivering the data in various formats, ChannelAdvisor also focuses on successful deliveries.

Source: ChannelAdvisor

The platform offers ready-to-use product data feed templates for each unique need. You can also create your own template and save it for later. With the customization feature, ChannelAdvisor allows you to set advanced filters. That eases your job while you search for product catalogs. On the other hand, while monitoring the performance, the system also intervenes in case of any situation.


The last mention goes to the intelligent product feed management software Productsup. It gathers product data from any source to structure your feed management system with built-in channel templates. If one of the channels requires a different format, you can apply changes in bulk.

Source: Productsup

Productsup allows you to add additional information such as ratings, custom labels or even videos. You can also do A/B tests to see if changes make an impact on customers wise. With the analytics feature, you can analyze the performance of your data to optimize your marketing and sales strategy.

Last words

The best product feed management tools for eCommerce websites help you improve your online business by boosting visibility. However, as visibility is not sufficient on its own, they are also great to optimize, categorize and automate your product information. By optimizing your products with feed management software, you can save time and increase your sales.

Most of the tools offer free trials so that you can give them a chance to tell you more about their services before purchasing. By learning more about the feed management tools, you can select the software to work with.

Product feed management is a must in online sales, especially when you are available across many sales channels. Choose the best product feed management tools for retail business management and start improving your processes.