Zsolt Farkas
What 300 Top-Performing Beauty Ads Taught Us About Winning Creative Strategies in 2025
Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, …
Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025
The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International …
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
Beyond the Hype: Mastering the Art of Gen Z Marketing
The Youth Marketing Strategy Festival in Brooklyn kicked off with a bang. Professionals from American agencies, as well as marketers from large brands, shared all their knowledge on Generation Z, how to reach them, and the marketing tools and strategies …
Unleashing the Synergy of Brand Building and Performance Marketing for Lifestyle Brands
In today’s competitive business landscape, lifestyle brands strive to captivate their target audience and drive growth. Two crucial strategies, brand building, and performance marketing, have emerged as powerful tools in achieving these goals. However, many lifestyle brand owners face a …
The Role of Artificial Intelligence in Email Marketing
In the constantly evolving world of digital marketing, businesses are continually looking for innovative ways to optimize communication, engage audiences, and increase conversions. One such technological innovation that has significantly transformed the landscape of email marketing is Artificial Intelligence (AI). …
15 Eye-Opening Examples of How Ecommerce and Traditional Commerce Differs
The game of commerce has changed big time in recent years, and eCommerce has been a major player in the transformation of lifestyle brands. On one hand, the pandemic has had us all shopping online, but as things open back …
