Sean Riordan

Strategy Lead Sean has over 10 years of experience working with data to shape digital strategies for brands with ambitious growth plans. An expert in paid search and social, he’s results-focused and set on increasing your bottom line.

google-analytics-how-to-prepare-clients-for-the-future-of-website-tracking
google-analytics-how-to-prepare-clients-for-the-future-of-website-tracking
blog | Digital Marketing
Google Analytics 4: How to Prepare Clients for the Future of Website Tracking

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our …