Patricia Untinen

Patricia Untinen is a Digital Marketing Manager at Arnold Street Media, Inc., a Toronto-based creative agency that specializes in establishing brand identity. She has an extensive copywriting background and graduated from Ted Rogers School of Management with a degree in Business Management and Marketing.

how-to-tailor-your-marketing-strategy-to-gen-z
how-to-tailor-your-marketing-strategy-to-gen-z
blog | Digital Marketing

How to Tailor Your Marketing Strategy to Gen Z

If you work in the marketing realm, you’re probably more than familiar with the infamous millennial. This cohort has been the talk of the town for many years now, and while they’ll remain an important demographic to reach for years …

tiktok-vs-instagram-who-is-winning-at-social-media
tiktok-vs-instagram-who-is-winning-at-social-media
blog | Social Media Marketing

TikTok vs Instagram: Who’s Winning at Social Media

The impact TikTok has had on the social media landscape is undeniable. This year, it is projected to reach 2.1 billion users, and its success hasn’t gone unnoticed by other key players, most notably Instagram. From Instagram Reels to a …