Nifty Marketing Australia

Nifty Marketing Australia is a digital marketing, web design, SEO, and Google ads agency that raises your brand's awareness along with getting your business out on the web into the world.

BLOG | Digital Marketing

Benefits of Google My Business in 2021

Google My Business is a service provided by Google. Did you realize that Google has a user base of over one billion people? The number of people who use the Internet on a regular basis is enormous. Given these figures, it’s no surprise that they also have a business directory! However, I doubt that many …

BLOG | Digital Marketing

What Digital Marketing Techniques Should You Employ in 2021?

Marketing on the internet Keyword-targeted digital advertising that reaches...

BLOG | Digital Marketing

How to Grow Your E-commerce Business in 2021

Global retail e-commerce sales are predicted to reach over $1.5 trillion in 2021, and this figure is likely to quadruple by 2026. This has resulted in a significant shift in how retailers approach their companies, with many focusing on establishing an omnichannel presence and making their internet platforms as important as their physical locations. Retailers …

BLOG | Digital Marketing

3 Ways to Get Free Local Business Leads | Digital Marketing Australia

The times have changed, and individuals now seek out information online, whether from the comfort of their own homes or while on the move with their mobile devices. Without a question, promoting your business online is a critical component of marketing your company. In digital marketing, lead generation is the process of acquiring and engaging …


5 Ways SEO Can Help Boost Brand Awareness | Digital Marketing

Unlike many other channels in digital marketing, SEO brand awareness is different as it helps in bring consistent long-term results. One of the primary responsibilities of brand managers and marketers is to increase brand awareness. While SEO has always played a part in increasing brand recognition for businesses, its function has evolved considerably over time. …

BLOG | Digital Marketing

Customer Acquisition Cost vs Lifetime Value: Digital Marketing

Year by year digital marketing has led to increasing the valuation of many customers. When it comes to spending on marketing and acquiring new customers tracking & calculating CAC and lifetime value of a lead is important. Effective company executives evaluate their expenditures in terms of the possible return on investment. However, executives and individuals …


Top 5 Black Hat SEO Techniques to Avoid in 2021

Ten years ago, many incorrectly believed that SEO was a deceptive marketing strategy centred around ‘cheating the formula’ and manipulating Google to believe the website was the best answer for a search query. This should never have been the case, and SEOs should have instead based their attention on achieving the best possible outcome on …

BLOG | Content Marketing

5 Reasons for Creating Compelling Content for Your Business Website

Content marketing has evolved from a new marketing concept to an essential marketing engine for almost any company in every sector. If you have been wondering “Is content marketing critical for my business?” the response is an emphatic YES! The significance of content marketing in digital marketing is directly proportional to its potential to maximize …

BLOG | Digital Marketing

5 Reasons Why You Should Create a Blog for Your Company

A blog for business in 2021 is as important as a business website. Having a blog gives you the advantage of being at the top of the sales funnel by proving the useful information that people research before buying a product or a service. Blogging is an incredible way to boost access to your website …


What are Internal Links in SEO? Why Do You Need to Use Them?

Internal Links are hypertext links which lead to various domains within the domain that they exist on. Generally, internal links point to a different page within the same website. Internal links are helpful for building site architecture and spreading link equity. It is crucial to use internal links in SEO practice since Google uses internal …

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