Natasha Lane

Natasha is a web designer, lady of a keyboard and one hell of a tech geek. She is always happy to collaborate with awesome blogs and share her knowledge about IT, digital marketing and technology trends.

BLOG | Social Media Marketing

How to Set and Allocate Social Media Marketing Budget in 2019?

A study published back in 2011 shocked us with the data that every person is exposed to the equivalent of 174 newspapers of data a day. Today, with IoT and even broader use of mobile phones, this number could be even bigger. Why should this be important to you? Well, it means that the user …

BLOG | Digital Marketing

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Gaining customer loyalty is the goal of any business, but how does this term translate to the market in the digital era? Customer loyalty entails customer behaviors which are beneficial to a business, and they can be broadly categorized into 3 groups: customer retention, advocacy (support or recommendation of the business and its products) and …