Nargis Jafferali
How Startups Raise Money Using the 70-20-10 Method
As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money. The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used …
Is Your Startup EAT-Ing Right and How Can You Make Sure?
It’s the first month of the new year and you may be making lifestyle changes in way of a resolution, things like exercising more or eating right. Did you know the same can be applied to content marketing for your …
Can Distributed Teams Improve Your Startups Scalability?
70% of employees no longer think it’s necessary to go back to the office to be able to conduct their work and 96% of professionals say they need flexible working arrangements. So, it’s no wonder distributed teams are on the …
The Rise of Lo-Fi Social Media for Startups
When you set out marketing campaigns for your startup, there’s one common piece of advice given: be authentic. So, what’s more, authentic than lo-fi content filmed on your phone and uploaded straight to Instagram without fancy equipment or a high …
Power to the Past: Why You Should Be Utilising Nostalgia Marketing
The past is a powerful thing, it evokes memories and emotions in us like nothing else. It makes us excited to see something from our past crop up in our present, like a toy or TV show from childhood. We’re …
How to Race into Position Zero with These Tips in 2021?
Just when you thought it was safe to enter the first position search result, a new competitor enters the ring. Click-through rates for pages that had been moved from position one to position zero-shot up by 114%, but how do …
How Does Email Marketing Affect Your Business? Long Live the Newsletter
There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility. Picture the scene: You’re a consumer, checking your …
How to Drive More Action Using Email Marketing
59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, …
How to Write Compelling Content That Will Inspire Your Followers
42% of B2B marketers say they’re effective at content marketing. But in a world where content marketing is taking over, how do you make sure your content stands out from the crowd? To marketers, it’s no surprise that when done …
