Nadine Clarke

As Research & Strategy Director at Tangent, Nadine leads the strategy team across the agency's brand portfolio. Her role sees her working closely with the experience design team to define and develop digital solutions that meet both business requirements and customer needs. From client workshops and competitive analysis to customer interviews and user testing, she helps deliver customer experiences that have been tested and proven to work.

WORK | Case Studies

A B2B Website Optimisation Case Study: Tangent Optimised the Website of TLT

When you think about optimisation, it usually doesn’t take that long to think about it in terms of eCommerce. You don’t have to look far to see examples of how optimisation is key to improving conversion on an eCommerce site, but optimisation isn’t just simplifying check-out. So, what can optimisation look like for a B2B …

BLOG | Content Marketing

Content Marketing for B2B Businesses: 4 Key Things to Consider

Developing thought-leadership content that sets you apart …

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