Nadine Clarke

Nadine Clarke, Strategy Partner at Tangent, specialises in crafting strategic initiatives that drive digital transformation across the agency’s brand portfolio. Steering key projects, she ensures that user experience and design meet customer needs, provide significant value for clients, and deliver measurable results. With experience in managing digital programs for global brands like SAP and Reed, her approach sees her exploring the effects of digital shifts on product, process, and people, to deliver tailored outcomes.

ai-for-the-everyday-user-isnt-that-what-its-all-about
ai-for-the-everyday-user-isnt-that-what-its-all-about
news | Agency News

AI for the Everyday User: Isn’t That What It’s All About?

Don’t get me wrong. Artificial intelligence is doing a pretty good job at evolving day by day, in pockets at least. But we’ve still got a very long way to go before the everyday user adopts AI seamlessly and really …

content-marketing-for-b2b-businesses-4-key-things-to-consider
content-marketing-for-b2b-businesses-4-key-things-to-consider
blog | B2B Marketing

Content Marketing for B2B Businesses: 4 Key Things to Consider

Developing thought-leadership content that sets you apart …