Mitchel White

Mitchel White is a best selling author and Managing Director at Manchester based sustainable branding and marketing agency working with forward thinking brands across ecommerce, manufacturing and B2B.

retail-brand-loyalty-is-changing-and-success-is-still-possible
retail-brand-loyalty-is-changing-and-success-is-still-possible
blog | E-commerce

Retail Brand Loyalty is Changing and Success is Still Possible

Marketing tactics are pronounced dead on a daily basis, print has more lives than a cat. The latest addition to the “it’s dead” category is brand loyalty. Retailers and marketers alike are pronouncing retail brand loyalty dead. Why? Because a …

continuous-marketing-improvement-the-new-key-to-growth
continuous-marketing-improvement-the-new-key-to-growth
blog | Digital Marketing

Continuous Marketing Improvement: The New Key to Growth

Marketing isn’t a one time activity, it needs to be a constant in your brand to succeed. It’s not a set and forget type of job, you need to constantly renew your marketing to stay relevant. Marketing, despite common thinking, …