
The Apple Marketing Playbook: Understanding the Psychology
Do you use Apple products in your daily life? We definitely do – in fact, our entire team at Bold x Collective owns multiple Apple devices! Why is Apple so popular? Because this brand is a true mastermind in captivating …

Revolutionizing Brand Engagement With Gamification
Have you incorporated gamification into your marketing strategy? If you said no, we’re here to tell you all about it! Gamification has become a popular strategy in today’s marketing efforts. By combining gaming elements with marketing techniques, brands can create …

Understanding The Barbie Movie’s Masterful Marketing Strategy
Did you watch the Barbie movie yet?! If you said yes, amazing! If you said no, we’re here to tell you why you should, from a marketing perspective! Over the years, Barbie has been a cultural icon across generations, representing …