Melissa Harvey
A Formula for Success: How Brands Can Use Social to Nurture Superfandom
For most marketers, conversion is the end goal. Whether it be an app download or a purchase – if they’re tapping ‘add to basket’, you’re doing your job. Right? But for Formula One, the end goal looks a little different. …
Why Brands Shouldn’t See Social as Just Another Billboard
“Should’ve gone to Specsavers.” It’s one of the most recognisable taglines in British marketing. After embedding itself into public consciousness through TV ads, Specsavers set its sights on living out its iconic brand proposition on social instead. But as its …
How the Washington Post Is Reimagining Journalism on TikTok
For news outlets, the ever-changing media landscape has never been more apparent. With publishing giants Buzzfeed News and Vice struggling, and TikTok continuing to dominate for Gen Z, it seems we’re entering a new era. Legacy outlet The Washington Post …
Beyond ChatGPT: Why Hootsuite’s AI Actually Work for Creatives
Generative AI programmes like ChatGPT and MidJourney are hot topics in the industry conversation, but marketers’ general consensus is yet to be decided. Will AI replace our jobs? Is AI dangerous or an innovation? And should we credit AI for …
Travel Brands Are Missing a Trick by Underusing Influencers – But They Have to Do It Right
Here’s a stat that might surprise you. Travel is outpacing all other sectors for year-on-year search volume growth in the UK. That’s according to recent data from MediaVision. On the surface, a cost of living crisis, recession and travel strikes …
“Relevance Is Everything”: How Innocent Drinks Adapts Its Tov for Every Social Channel
One of Innocent’s most successful social media posts, published in January 2022, is a three-line summary for each year of working from home since the pandemic. Between 2020 and 2022, the descriptions get more manic, from a sensible “3 cups …
“When Everyone Goes Left, Go Right”: How Thursday Championed Organic Reach to Launch a Brand
In 2021, 12 people paraded around London holding cardboard signs that read “I cheated on my girlfriend on Thursday and this is my punishment.” This wasn’t an unfortunate coincidence, but a PR stunt conducted by Thursday, a dating app named …
How to Future-Proof Your Social Strategy
Time and again marketers are hit with simplistic phrases that lack a much-needed holistic approach to social. “Organic social doesn’t deliver tangible results.” “Your social marketing should be sales-led.” “Boosting posts is a waste of money.” The list goes on. …
Brands Need to Lose Their Corporate Tone of Voice to Succeed on Social
Ask a traditional marketer what an airline’s most viewed TikTok video would be and they’d say an entertaining or instructional video about flying with them. But Ryanair – or plane face, as Ryanair’s TikTok mascot is otherwise known – cinched …
