Melissa Burns

Melissa graduated from the Faculty of Journalism of Iowa State University, and she manages to combine entrepreneurship and journalism in her professional life right now.

BLOG | Web Design

Tips For Designing Marketing-Friendly Ecommerce Sites In WordPress

It’s easy to see why someone might think that online stores have more buyers than their brick-and-mortar counterparts. After all, ecommerce sites can accommodate virtually limitless product lines and shoppers, and they don’t require staff to deal personally with each client. In reality, however, online shoppers are tremendously harder to convert – the global sales …

BLOG | Digital Marketing

Unexpected Legal Risks Your Agency Can Encounter

Many entrepreneurs – especially startup founders such as digital marketing agencies trying their hand at business for the first time – are way too excited about all the possibilities opening in front of them to think that the most difficult problems they will have to deal with can originate not from poor market analysis or …

BLOG | Digital Marketing

Advantages Of Remote Workforce For Digital Marketing Agencies

People are the main asset of any modern business. But it is especially true for digital marketing agencies. Because they, for all intents and purposes, don’t have any other assets. That’s the reason why digital marketing agencies are often using the benefits of the remote workforce. The success of a company working in this industry …

BLOG | Digital Marketing

6 Tips For Today’s Agencies to Tackle The Scalability Challenge

Probably every web designer who starts out as a freelancer has at least some hopes or aspirations towards creating his own marketing and web design agency and scaling it into a booming business successfully dealing with dozens of employees and customers on a regular basis. However, rising from humble solo beginnings and fulfilling your dreams …

BLOG | Digital Marketing

5 Common Problems for Marketing Agencies and How to Fix Them

It’s hard to imagine what our world would look like without marketing. We’re so used to seeing commercials, ads, brochures, newsletters and email campaigns everywhere that it has became a part of our daily lives. Strongly influenced by modern technological solutions, marketing has even become more integral and customized than ever before. However, understanding your …

BLOG | Digital Marketing

How To Design An eCommerce Marketing Plan For 2019

There are hundreds of ways to write this article, and still, I would miss out many things because the subject is humongous! So, I’m going straight to the practical side of eCommerce marketing planning – Channels. We’ll be talking in terms of channels that can drive relevant traffic to your store. After understanding the importance …

BLOG | Digital Marketing

How To Write An Agency Brief Document For Marketing

Writing a digital agency brief for marketing is an extremely difficult task because you must find words that will describe exactly what you want to get. Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a professional at. You’ll have to …