Laura Critchley

Content Marketing Specialist Laura joined Reload in 2017 as part of their SEO team. With a background in content writing, video production and YouTube channel growth, her expertise lies in strategising and producing impactful, newsworthy and SEO-friendly content.

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proving-that-content-marketing-can-drive-roi
blog | Content Marketing
Proving That Content Marketing Can Drive ROI

When proving the direct return on investment generated from a digital strategy, it is easy to mistake content marketing as less ROI-positive than other tactics. Take paid search, for example. You put money in, you see the sales come out. …