Laura Critchley

Content Marketing Specialist Laura joined Reload in 2017 as part of their SEO team. With a background in content writing, video production and YouTube channel growth, her expertise lies in strategising and producing impactful, newsworthy and SEO-friendly content.

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Proving That Content Marketing Can Drive ROI

When proving the direct return on investment generated from a digital strategy, it is easy to mistake content marketing as less ROI-positive than other tactics. Take paid search, for example. You put money in, you see the sales come out. The direct return is easy to forecast, track and prove. Because content marketing doesn’t track …

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