Laura Hampton

Laura Hampton is the head of digital PR at the multi-award-winning agency Impression. Over more than a decade in the industry, Laura's career has spanned journalism, traditional PR, SEO and digital PR, both brand and agency side. She has grown Impression's digital PR team to work with a wide range of leading brands and regularly shares her insights through the Impression blog, her own social channels and guest appearances across industry publications and events. When she's not working, Laura is a competitive skydiver, representing Team GB across the world.

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Layering Campaigns for Effective Digital PR Strategies

It’s no secret that building an effective digital PR strategy is a tough gig. With ever-changing media landscapes, a plethora of potential media targets and an abundance of other brands and agencies vying for media attention, earning those prime placements is a challenge! While it’s difficult to make guarantees, the reality is that any investment …

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