Kirsty Sharman

Serial entrepreneur Kirsty Sharman is the Founder of Referral Factory. She boasts an impressive career with over a decade of experience in technology and marketing. Prior to her current venture, she Co-Founded and built what is now Africa’s largest influencer marketing platform, Webfluential. In 2015 she was nominated by M&G as one of the top 200 young South Africans to watch. She also Co-Founded Johannesburg's first edition of Girl Geek Dinners, an NGO focussed on empowering women in IT. Kirsty’s expertise as a trendspotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, The Next Web, Social Media Today and more.

inspiring-referral-marketing-examples-to-land-more-customers
inspiring-referral-marketing-examples-to-land-more-customers
blog | Digital Marketing

Inspiring Referral Marketing Examples to Land More Customers

Trusted more than any other form of advertising, referral marketing is a marketing strategy in which businesses turn their loyal customers into brand advocates who want to share their products with their family, friends, or colleagues.  People enjoy sharing what …

what-is-referral-marketing-how-does-it-work
what-is-referral-marketing-how-does-it-work
blog | Digital Marketing

What is Referral Marketing & How Does It Work?

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers …

referral-marketing-trends-to-get-more-customers
referral-marketing-trends-to-get-more-customers
blog | Digital Marketing

Referral Marketing Trends to Get More Customers

After reviewing a report with findings from more than 2,000 referral programs and over 100,000 customer referrals, all the stats about referral marketing are proven to be true. Putting the power of word of mouth referrals back in your hands, …

steps-to-building-a-powerful-referral-program-a-comprehensive-step-by-step-guide
steps-to-building-a-powerful-referral-program-a-comprehensive-step-by-step-guide
blog | Digital Marketing

8 Steps to Building a Powerful Referral Program – A Comprehensive Step By Step Guide

Referral programs are the most influential form of advertising that attracts the best kind of customers – the type of customers that spend more, stay longer, and refer other friends. Using a well-timed nudge and an easy way to get people …