Kayla Hammersmith

Kayla Hammersmith is the Manager of Copywriting & Content Strategy at Perfect Search Media. With three years of data-driven content experience, she manages content creation and strategy for clients and internal marketing.

BLOG | Digital Marketing

How to Find the Right Digital Agency for Your Google Ads in 2019

If you’re a business looking for the best digital agency to manage your Google Ads, it’s important to do your research. Google Ads include search, display, Shopping, and more. Paid traffic can drive purchases, calls, and revenue. So it’s key to take your time and choose the right Google Ads agency partner. We know that …

BLOG | Digital Marketing

The 5 Biggest Updates From Google Ads In 2019

The digital marketing industry is always changing. Strategies, platforms, and tools are always in flux, and Google Ads is no exception. After all, Google Ads used to be called AdWords—and then that changed in the summer of 2018. If you’re still calling it AdWords though, you’re not alone. Old habits die hard. Of course, the …

BLOG | Digital Marketing

What’s The Deal With Google’s New web.dev Tool?

There’s a new Google tool on the block. At the beginning of November 2018, Google launched web.dev, an “actionable guidance and analysis” tool. This new tool is still in beta, but its current features include providing site audits and “structured curriculums,” or online guides, on topics like site security and faster loading times. If you’re …