Kayla Hammersmith

Kayla Hammersmith is the Manager of Copywriting & Content Strategy at Perfect Search Media. With three years of data-driven content experience, she manages content creation and strategy for clients and internal marketing.

BLOG | Digital Marketing

The 5 Biggest Updates From Google Ads in 2019

The digital marketing industry is always changing. Strategies, platforms, and tools are always in flux, and Google Ads is no exception. After all, Google Ads used to be called AdWords—and then that changed in the summer of 2018. If you’re still calling it AdWords though, you’re not alone. Old habits die hard. Of course, the …

BLOG | Digital Marketing

What’s The Deal With Google’s New web.dev Tool?

There’s a new Google tool on the block. At the beginning of November 2018, Google launched web.dev, an “actionable guidance and analysis” tool. This new tool is still in beta, but its current features include providing site audits and “structured curriculums,” or online guides, on topics like site security and faster loading times. If you’re …

BLOG | Mobile Marketing

What Does Google’s Mobile-First Indexing Mean For Businesses In 2018?

Let’s face it. We’ve been hearing about mobile-first for years now. It’s been an imminent Google algorithm update for a while now, so it’s easy to forget exactly what it is and why it matters. Brush up on your mobile-first history and find out why it’s so important right now. The mobile-first index timeline • …

BLOG | Digital Marketing

The Latest Updates From Google’s HTTPS Movement

Google is continuing to push for a totally secure web. Chrome 68 became available to download at the end of July 2018. Perhaps the most noticeable new feature in this browser update is the obvious “Not secure” message in front of any non-secure site URL. In the past, an informational “i” con would appear next …

BLOG | Digital Marketing

Goodbye, AdWords – What You Need to Know About Google’s Big Rebrand

If you’re a paid search aficionado, you probably have Google AdWords bookmarked on your browser. However, it’s time to bid adieu to AdWords as you know it. Don’t worry, the platform itself isn’t going anywhere. It’s just getting a name change. Starting July 24, 2018, Google AdWords will become Google Ads. What does this update …

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