
Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. …

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better …

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. …

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings …