Katya Vakulenko

Katya Vakulenko is the Founder of Soup Agency. Katya has built a successful career in the Digital Marketing space by devoting her time to helping businesses achieve their marketing goals, whatever they may be. As an accomplished female founder, businesswoman, mentor, and guru of all things digital, Katya maintains a strong presence and influence in the female entrepreneurship and startup space, as well as Australia’s digital marketing landscape. Katya continues to work hard to expand Soup Agency’s product offering and expertise, and achieve the best results for her clients.

ppc-and-seo-maximise-returns-with-this-blended-strategy
ppc-and-seo-maximise-returns-with-this-blended-strategy
blog | Digital Marketing
PPC and SEO: Maximise Returns With This Blended Strategy

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. …

what-is-a-google-ads-performance-max-campaign-how-to-set-them-up-for-best-results
what-is-a-google-ads-performance-max-campaign-how-to-set-them-up-for-best-results
blog | Advertising
What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better …

digital-marketing-strategies-to-better-connect-with-leads
digital-marketing-strategies-to-better-connect-with-leads
blog | Digital Marketing
4 Digital Marketing Strategies to Better Connect with Leads

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. …

digital-trends-shaking-up-the-marketing-scene-in
digital-trends-shaking-up-the-marketing-scene-in
blog | Digital Marketing
Digital Trends Shaking up The Marketing Scene in 2022

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings …