Jen Saunders

Jen Saunders is the Director of SEO at WEBITMD, a growth-driven digital marketing agency with offices in Los Angeles, New York City and Miami. WEBITMD uses proven methods to drive traffic and increase revenue through custom full funnel marketing and sales enablement solutions. Jen's insights are often shared through publications like Business.com, Search Engine Land, Search Engine Journal and SEMrush.

BLOG | SEO & SEM

Why Corporate Leadership Needs SEO-Driven Link Building With Content To Achieve Growth Goals

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

BLOG | SEO & SEM

How to Create An SEO-Friendly, Growth-Driven Blog For 2019

The value of blogging is something organizations have embraced for several years now. Companies know that a blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor do …

BLOG | SEO & SEM

How To Spy On The Competition To Improve Your Growth Marketing Efforts

The backbone to a successful growth marketing strategy lies in one’s ability to understand the competition. When marketers discover how buyers engage with industry related content, and how it plays into their purchase-making decisions, every channel of a marketing stack can be optimized to achieve growth goals. Social media, technology, and content audits are very …

BLOG | SEO & SEM

How To Generate Conversions From Organic Traffic In Ecommerce

When it comes to running a successful SEO strategy, Ecommerce is a monster that’s hard to tame. Unless you are in a crazy niche industry like military power supplies, SEO for Ecommerce is extremely challenging because websites and their content are almost always set up in ways to target broad search terms. The Ecommerce SEO …

BLOG | Content Marketing

4 Secret Hacks To Improve Ranking And Conversions Through Content

The term “Growth Hacking” is tossed around the marketing arena as frequently as the words “evergreen” and “holistic”. In most cases when hacking is used in context to SEO and conversation (even blogging), there is little original thought thought backing the spew of language these terms are marinating in. In order to successfully run growth …

BLOG | Content Marketing

How To Enhance Your Blog With Growth Generating Steroids

Creating a blog is difficult. Developing a blog strategy that drives organic traffic to your site and that converts to dollars is even more complex, especially in today’s Google climate where AI and machine learning fuels the algorithm that pairs search results to queries. First things first, you need to be honest with yourself when …

BLOG | SEO & SEM

5 Steps To Understanding Google’s 2018 August Algorithm Update

Google Algorithm Update: August 2018 – What it means if you got killed in the Rankings? Over the last several days there has been a lot of noise about a potential Google algorithm update, and for good reason. Most people either saw a huge drop in rankings, or a massive boost in the SERPs for …

BLOG | SEO & SEM

4 SEO Strategies For Jumpstarting A New Website

Whether you are a small business, or a Fortune 500 organization, nothing is quite as exciting as having a brand new modern website. Your expectations are high, and you truly believe it is going to be a game-changer when it comes to hitting your growth goals. But in order to fully utilize your website as …

BLOG | SEO & SEM

How We Increased Organic Traffic & Conversion Rates By More Than 70 Percent

As Director of SEO and Content Strategy at WEBITMD, one of my many responsibilities is to review and analyze data for rolling out new agile strategies for our Growth Stack clients to help them achieve precise goals. These data deep-dives take place on monthly, quarterly, and yearly time frames. This July marked our yearly review …

BLOG | Content Marketing

How To Make The Most Out Of Long Tail Keyword Usage In Your Optimized Content

If you hear anyone tell you that keywords no longer matter, you can safely bet that they also believe in leprechauns and werewolves. This is one of the biggest myths of search engine optimization. Yet one thing can be said about keywords that is very real: how we successfully use them today is very different …

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