Jen Saunders

We see them every year; articles that advise people on how to improve their digital marketing strategy going into the new year. The problem with most of these articles is that the tips aren’t relevant for the new year. Instead, the year’s subject is simply tossed into the title with the attempt to make it …

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

The value of blogging is something organizations have embraced for several years now. Companies know that a blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor do …

The backbone to a successful growth marketing strategy lies in one’s ability to understand the competition. When marketers discover how buyers engage with industry related content, and how it plays into their purchase-making decisions, every channel of a marketing stack can be optimized to achieve growth goals. Social media, technology, and content audits are very …

When it comes to running a successful SEO strategy, Ecommerce is a monster that’s hard to tame. Unless you are in a crazy niche industry like military power supplies, SEO for Ecommerce is extremely challenging because websites and their content are almost always set up in ways to target broad search terms. The Ecommerce SEO …

The term “Growth Hacking” is tossed around the marketing arena as frequently as the words “evergreen” and “holistic”. In most cases when hacking is used in context to SEO and conversation (even blogging), there is little original thought thought backing the spew of language these terms are marinating in. In order to successfully run growth …

Creating a blog is difficult. Developing a blog strategy that drives organic traffic to your site and that converts to dollars is even more complex, especially in today’s Google climate where AI and machine learning fuels the algorithm that pairs search results to queries. First things first, you need to be honest with yourself when …

Google Algorithm Update: August 2018 – What it means if you got killed in the Rankings? Over the last several days there has been a lot of noise about a potential Google algorithm update, and for good reason. Most people either saw a huge drop in rankings, or a massive boost in the SERPs for …

Whether you are a small business, or a Fortune 500 organization, nothing is quite as exciting as having a brand new modern website. Your expectations are high, and you truly believe it is going to be a game-changer when it comes to hitting your growth goals. But in order to fully utilize your website as …

As Director of SEO and Content Strategy at WEBITMD, one of my many responsibilities is to review and analyze data for rolling out new agile strategies for our Growth Stack clients to help them achieve precise goals. These data deep-dives take place on monthly, quarterly, and yearly time frames. This July marked our yearly review …