Jen Saunders

We see them every year; articles that advise people on how to improve their digital marketing strategy going into the new year. The problem with most of these articles is that the tips aren’t relevant for the new year. Instead, the year’s subject is simply tossed into the title with the attempt to make it …

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

The value of blogging is something organizations have embraced for several years now. Companies know that aN SEO-friendly blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor …

The backbone to a successful growth marketing strategy lies in one’s ability to understand the competition. When marketers discover how buyers engage with industry related content, and how it plays into their purchase-making decisions, every channel of a marketing stack can be optimized to achieve growth goals. Social media, technology, and content audits are very …

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding …