
In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …

In our fast-paced online world of constant news updates, there are seemingly endless opportunities for marketers to embrace the art of newsjacking. When done right, newsjacking can be a fantastic method of free PR, allowing you to connect with a …

Search Engine Optimisation (SEO) is the process of optimizing your website so that it appears in relevant search results. Once upon a time, SEO was made up of keyword stuffing your website content and building as many backlinks as possible. …