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The Pursuit Of ROI In UX: A Mini UX Audit For A University Website
Let’s talk about return on investment of user experience. We are almost always asked to prove our “essentialness” in a way, explicitly or implicitly, to external or internal stakeholders as UX practitioners. So, below is a UX audit for Leicester …
Customer’s Best Experience Reveals Your Brand Story
Brands are like people; each has its own unique story. Whether these stories are creative or ordinary, exciting or boring, inspiring or meaningless, often depends on how they are told. There are many ways to tell the story of your …
Introduction to Circular Design: Design & the Circular Economy
The circular economy has great importance for our world as it is productive and sustainable. Also, the design stage of production is critical in the transition to the circular economy. It is possible to extend the life cycle of the …
The 9 Key Steps of Customer Experience (CX) Journey Mapping
A CX journey map can be created by predicting the respective behaviours of different personas, based on data collected by research, across the different channels and touchpoints determined by emerging ideas that come about through comprehensive and swift teamwork. Now, …
