Emma Miller

When you earn a backlink on an authority website in your niche, you’re effectively taking some of the site’s “SEO juice” to fuel your own SEO strategy and position your company higher in the SERPs. That said, it’s not just about building backlinks, it’s also about making your backlink portfolio better over time. Keep reading …

It’s impressive how digital technologies are impacting customer interactions with brands. There’s no escape for brands from improving their online visibility. Therefore, companies need to create effective digital marketing strategies for business. A modern customer wants to browse and research fast, assess brands, and click the “Buy” button when they’re ready. They want to do …

Digital marketing has been all the rage for quite some time. This means that your profession is in demand and that you can make a great career. However, there are some guidelines like digital marketers roadmap will help you find your way and easily navigate through the maze of digital marketing, social media, and graphic …

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to author’s knowledge. …

In his Definitive Guide to Measuring Marketing Performance, Paul W. Farris emphasizes that, “few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and nuances of each.” And, this is true. In the world of digital marketing, key performance indicators show us how …

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This means keeping pace with the latest SEO trends, identifying your site’s weaknesses and improving them …

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …