Emma Miller

Emma Miller is a marketer and a writer from Sydney. Her focus are digital marketing, social media, start-ups and latest trends. She's a contributor at Bizzmark blog and a mother of two.

BLOG | Digital Marketing

How To Create A Digital Marketing Agency Business Plan In 2019

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to author’s knowledge. …

BLOG | Digital Marketing

How To Define KPIs For A Google Ads Campaign In 2019?

In his Definitive Guide to Measuring Marketing Performance, Paul W. Farris emphasizes that, “few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and nuances of each.” And, this is true. In the world of digital marketing, key performance indicators show us how …

BLOG | SEO & SEM

How To Perform An SEO Audit And What Are The Suggestions For 2019?

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This means keeping pace with the latest SEO trends, identifying your site’s weaknesses and improving them …

BLOG | Digital Marketing

The Digital Marketer’s Path For A Successful Digital Marketing Career

Digital marketing has been all the rage for quite some time. This means that your profession is in demand and that you can make a great career. However, there are some guidelines like digital marketers roadmap will help you find your way and easily navigate through the maze of digital marketing, social media, and graphic …

BLOG | Digital Marketing

The Importance Of Combining Digital With Traditional Marketing

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …

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