
Sales Automation: A Guide to a More Efficient Sales Process
Sales automation is the solution that can help you take your business to the next level. This article is created to guide you on utilizing different sales automation tools to achieve a more efficient sales process. Before diving into software …

How To Create A Digital Marketing Agency Business Plan In 2022
When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those …

5 Effective Strategies To Improve Your Backlink Portfolio
When you earn a backlink on an authority website in your niche, you’re effectively taking some of the site’s “SEO juice” to fuel your own SEO strategy and position your company higher in the SERPs. That said, it’s not just …

Tips on Differentiating Digital Marketing Strategies Depending on a Business Model
It’s impressive how digital technologies are impacting customer interactions with ...

How To Define KPIs For A Google Ads Campaign In 2020?
In his Definitive Guide to Measuring Marketing Performance, Paul W. Farris emphasizes that, “few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and nuances of each.” And, …

The Importance Of Combining Digital With Traditional Marketing
Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email …