Corbett Drummey

Corbett Drummey is VP, Brand Collaborations at Lightricks. Overseeing the Brand Collaborations division within Lightricks and integrating Popular Pays, post-acquisition. Focusing on Enterprise GTM efforts in the US for LTX Studio, the AI video platform from Lightricks.

a-new-perspective-on-ai-generated-ads
a-new-perspective-on-ai-generated-ads
blog AI Marketing

A New Perspective on AI-Generated Ads

While some corners of the internet are busy debating whether or not AI-generated video is a good idea, the train has left the station. AI-generated video ads have arrived.  Brands as diverse as BMW, Starbucks, Coca-Cola, the Calm app, and …

as-influencer-marketing-matures-brand-safety-concerns-are-on-the-rise
as-influencer-marketing-matures-brand-safety-concerns-are-on-the-rise
blog Influencer Marketing

As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise

Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …

tips-for-promoting-the-video-assets-you-commission-from-influencers-
tips-for-promoting-the-video-assets-you-commission-from-influencers-
blog Digital Marketing

5 Tips for Promoting the Video Assets You Commission from Influencers

Working with creators and influencers is still massively effective – or at least it can be when you get it right. It’s an excellent way to extend your reach and benefit from their trusted relationship with your shared audience.  A …

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