Charlie Byrne

Charlie is part of the paid media team at Impression. She is passionate about helping clients across a range of industries create integrated multi-channel strategies across Search, Display, Shopping and Paid Social channels.

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Google Ads vs Facebook Ads: Which Is Best for Your Company?

For every business, the marketing mix will undoubtedly look different, be that the composition of digital vs more traditional marketing efforts, or the composition of activities and channels that make up a digital marketing strategy. In this article, we’ll give a comprehensive introduction to two of the largest paid advertising platforms, Google Ads (formerly Google …