Charlie Britten
How an Ethical Story in a Crisis Can Boost Your Firm
Finding a way to survive has been a challenge for many firms during the pandemic; but being on the side of the good guys can certainly help your cause. Every so often there is a development that affects the business …
Marketing Lessons from Virgin: How to Help a Brand Survive Setbacks
Branding is all about building a positive reputation for a firm – but knowing what to do when things go wrong is also very important. Every company needs a strong brand name, something that arises not from one element but …
What is the Best Social Media Platform for Your Marketing Campaign?
There can be little doubt that social media has a big role to play in digital marketing. But is there really a ‘best’ platform to use in your campaigns? The rise of the internet was so swiftly followed by the …
Why Your Content Should Avoid Too Many Keywords
Content marketing uses keywords as a primary form of SEO – but how many is too many? Most marketers would agree that as we move into a new decade, content is and will remain a key component of any digital …
How Can You Keep Producing Good Content For Niche Markets?
Good content writing using strong SEO is the backbone of a successful marketing strategy. But how can you keep it fresh when the subject matter is particularly narrow? Any content marketer will tell you how important it is to produce …
5 Blogging Errors You Should Avoid
Creating great blogs is a central element of content marketing. But there are some blogging errors to look out for that you should be sure to avoid. Blogging is a crucial aspect of a digital marketing strategy. Attractive, authoritative blogs …
Why You Should Keep Updating Your Existing Content
Producing optimised content is great for marketing, but keeping it revised and updated can ensure it remains relevant for a long time to come. Producing organic content for search engine optimisation (SEO) purposes is a central part of most content …
How Competitive Intelligence Can Help You Improve Your Content Marketing
Knowing what your competitors are doing well – or badly – can play a major role in giving your content marketing an edge. Legal content marketing is undoubtedly central to 21st-century marketing, especially for small and medium firms who cannot …
How A Good Content Strategy Can Enable Law Firms To Offer More Flexible Working
In an age when work-life balance is more of an issue than ever, finding ways to make this possible is as important for law firms as anyone else and flexible working benefits both employees and their employers. Times have changed …
Why You Should Be Using Multiple Social Media Platforms
Social media is a great way for legal firms to engage with current and potential customers, but the question is: how can its potential be maximised? Above all, it is a great way to use multiple social media platforms to …
