Berk Elci

Berk Elçi is a QA Game Analyst at Multiplayer, and a professional card gamer who likes to research and write about gamification, strategy games, esports, GameFi, DeFi, blockchain and metaverse. At Multiplayer, we’re a team of professionals that provide a wide range of services including interactive advertising, esports leagues, influencer marketing, playable ads, community management, content production, brand events and merchandising. Berk is also an expert for “gamified.marketing,” a platform where we push the boundaries of digital and traditional marketing by employing gamification techniques and capabilities of interactivity. To get in touch, please visit Multiplayer Agency or email us at [email protected].

nfts-and-gamification-the-combination-of-collectibles-and-digital-marketing
nfts-and-gamification-the-combination-of-collectibles-and-digital-marketing
blog | Digital Marketing

NFTs and Gamification: The Combination of Collectibles and Digital Marketing

Digital marketing is changing a lot. The strong collaboration among significant gaming businesses and Web3 technology has played an important role in driving this transition. Integration with gamification and non-fungible tokens (NFTs) creates a new marketplace for digital collectibles and …

vr-and-ar-gamification-for-immersive-customer-experiences
vr-and-ar-gamification-for-immersive-customer-experiences
blog | Virtual Reality & Augmented Reality

VR and AR Gamification for Immersive Customer Experiences

Imagine wearing special glasses that show you extra things in the real world, like information bubbles or cool 3D models. That’s augmented reality (AR)! It adds digital stuff onto what you see normally. Virtual reality (VR) is like stepping into …

metaverse-marketing-essential-components-key-verticals-and-marketing-strategies
metaverse-marketing-essential-components-key-verticals-and-marketing-strategies
blog | Virtual Reality & Augmented Reality

Metaverse Marketing: Essential Components, Key Verticals, and Winning Marketing Strategies

Are you ready to learn about the metaverse and how it may help your brand? This article will help you engage customers in realistic virtual environments by exploring into the metaverse’s building blocks, including hardware, software, and services. We’ll also …

gamification-in-fitness-apps-a-comprehensive-case-study-of-strava
gamification-in-fitness-apps-a-comprehensive-case-study-of-strava
works | Digital Marketing Case Studies

Gamification in Fitness Apps: A Comprehensive Case Study of Strava

Gamification is recognized as an important factor in the notable evolution of the fitness sector in recent years. This approach has made an important difference in increasing user engagement and social interaction during fitness sessions. In this article, Multiplayer agency …

reality-reinvented-ar-vr-and-case-studies-shaping-brand-experiences
reality-reinvented-ar-vr-and-case-studies-shaping-brand-experiences
blog | Virtual Reality & Augmented Reality

Reality Reinvented: AR & VR and Case Studies Shaping Brand Experiences

Augmented reality (AR) and virtual reality (VR) are two dynamic technologies that have gathered the attention of marketers in the rapidly changing field of digital marketing, redefining the way brands communicate with their audiences. By enabling a fluid dance between …

octalysis-framework-the-power-behind-gamification
octalysis-framework-the-power-behind-gamification
blog | Digital Marketing

Octalysis Framework: The Power Behind Gamification

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, …