Berfin Cezim
Best Halloween Social Media Posts by Digital Agencies, Tools & Brands
In the chilling depths of social media, where shadows merge and algorithms whisper secrets, behold… As the clock strikes midnight on October 31st, the world of social media transforms into a haunting spectacle. From creepy GIFs to hair-raising visuals, digital …
Inspirational Earth Day Marketing Campaigns and Ideas
At least we have one day, April 22, to thank the Earth once a year worldwide, and brands try to raise awareness about the planet with their creative Earth Day campaigns, ads, and social media posts. With environmental concerns becoming …
What Makes Heinz Marketing Strategies & Campaigns So Effective?
Heinz is synonymous with ketchup in more than 200 countries. The brand’s success is built on decades of strategic decisions, innovative food marketing campaigns, and careful audience understanding. But what sets Heinz apart from its competitors? In this guide, I’ll …
How to Choose a PR Agency for Boosting Your Visibility in AI Search
The rise of AI is changing everything in marketing. While the use of automated tools and AI-generated content are certainly significant trends, perhaps the biggest shakeup is in search. It’s a transformation that’s flying under the radar for many companies, …
Gap’s Marketing Strategy Under the Spotlight: 4Ps to TikTok
Gap’s marketing strategy has become a study in restraint and precision as the retailer navigates a $1.79 trillion global apparel market that grew 3.47% in 2024. After years of aggressive discounting and a diluted brand identity, Gap Inc. integrated AI-driven …
Audi’s Marketing Strategy: A Crash Course in “Progress Through Technology”
Without a solid marketing strategy, we wouldn’t know quattro™ all-wheel drive and the sleek German engineering of Audi. When you peel back the layers, Audi’s 4Ps marketing mix emerges as the foundation supporting every campaign, social media push, and traditional …
Starbucks’ Digital Marketing Strategy: How to Brew Success
Known for its iconic green logo and the promise of a remarkable coffee experience, no doubt that Starbucks is a global phenomenon. Behind the aroma of freshly brewed coffee and the cozy ambiance of its coffee shops, there is a …
IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection
IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life. IKEA has built a brand on culture, comfort, and connection, turning shopping into a …
Chanel’s Marketing Campaigns and Strategies: What Works and What Doesn’t?
Chanel’s marketing exists in its own time zone, and only a few brands are able to do so. While much of the fashion world accelerates toward immediacy like viral moments, influencer deals, and algorithm-driven creativity, Chanel keeps its distance. The …
Top Things You Should Know About Adidas’ Digital Marketing Strategy & Campaigns
The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and …
Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success
Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with …
How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve …
