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NEWS | Digital Marketing Industry News

Agency Growth Events Uses AI to Matchmake Digital Agencies With Brands

Agency Growth Events (AGE) is a networking first series of virtual events designed to matchmake Digital Agencies and Brands into one-on-one video meet...

BLOG | Digital Marketing

3 Ways to Optimise Your Google Ad Copy

Google Ads. We need them, we love them, but they can be challenging if you’re unsure of how to optimize them to maximize their impact. Google is the...

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Bassem Saber

Bassem Saber is one of the managing partners and founders at Igloo, a digital marketing solutions company based in Dubai. Bassem's expertise in digital marketing spans over 7 years and is certified in digital marketing from the world-renowned Digital Marketing Institute, and an inbound marketing certification from the reputable Hubspot Academy.

BLOG | SEO & SEM

Good Content Means Good SEO

Content marketing is such a crucial component to your SEO success. It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings? When done well, content marketing can contribute to boosting a …

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