Bassem Saber

Bassem Saber is one of the managing partners and founders at Igloo, a digital marketing solutions company based in Dubai. Bassem's expertise in digital marketing spans over 7 years and is certified in digital marketing from the world-renowned Digital Marketing Institute, and an inbound marketing certification from the reputable Hubspot Academy.


Good Content Means Good SEO

Content marketing is such a crucial component to your SEO success. It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings? When done well, content marketing can contribute to boosting a …

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How Small Businesses Can Take Advantage Of Mobile Marketing In 2017

Mobile marketing has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. Here are some trends to take advantage of in 2017: 1. Space …

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