Arham Khan
AI, Omnichannel and Personalisation: The 3 Digital Marketing Trends for 2023
eCommerce has transformed at lightning speed this decade—and digital marketing isn’t far behind as it races to keep up. Marketers now have to be agile to an unprecedented degree. That means adapting their strategies according to their customers’ everchanging needs. …
How Is Facebook Using AI and Reels to Defy Its Decline In Younger Users?
Last summer, Meta was struggling to get users to embrace Reels, the short-form videos directly emulating those of its wildly successful competitor TikTok. But through heavy investment not only in Reels but in AI as well, the social media giant …
What Does TikTok Shop LIVE Mean for Brands?
TikTok Shop LIVE has been a game changer for businesses, many of which have witnessed significant growth since having embraced the live shopping feature. With the right execution, there’s a genuine opportunity to make incredible sales in a relatively short …
Why Is Meta Helping Brands With Data Loss?
To some commentators’ surprise, in recent times Meta has been seriously helpful to brands struggling with data loss. Their motives might not be so much out of the goodness of their hearts as out of a race with a major …
5 Ways Twitter Can Boost Your Brand’s Google Search Visibility
You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your …
What Does Google’s New ‘Helpful Content’ Algorithm Mean for Brands?
In August Google rolled out its ‘helpful content’ algorithm, an update to its search process designed to boost content written for people, while at the same time devaluing content written primarily for SEO. According to an announcement on Twitter the …
4 Ways That Reels Can Revolutionise Your Brand
Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart …
What Happens When High Earners Opt Out of Ads?
The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain …
How Do Advantage Custom Audiences Benefit Brands?
Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of …
How Well Are You Funnelling Shoppers on Social Media?
A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they …
How Is TikTok Challenging the Google–Meta Advertising Duopoly?
Until recently, there were two universal truths surrounding digital advertising. The first was that the industry, even in spite of its rapid growth, was pretty much impervious to the business cycle. And the second was that it was dominated by …
Should Your Brand Launch a Google Ads Remarketing Campaign?
Arguably your most valuable campaign audiences are those who have already shown interest in your brand by coming into contact with your app or website. That’s why Google Ads has a feature enabling you to target these specific groups. Shoppers …
