Arham Khan
How Can Marketers Leverage YouTube’s New Hyperlinked Comment Keywords?
YouTube is testing a new feature set to empower brands and creators to better engage with viewers, with minimal disruption—and lots of our clients at my own performance marketing agency, Pixated, are already buzzing to try it out! Introducing: hyperlinked …
5 of Instagram’s New Generative AI Tools Set to Transform Social Media Marketing
While Threads has fast become a key area of development for the Instagram team, they’re still working to integrate generative AI elements as well. In June Meta said, “In the last year we’ve seen some incredible breakthroughs on generative AI. …
How Will iOS 17’s Privacy Changes Affect Marketers’ Data Tracking?
For years, Apple’s annual Worldwide Developers Conference (WWDC) has been the place for the tech behemoth to showcase its finest customer-centric updates—and this year’s was no exception. But in a landscape of ever-tightening privacy regulations, the subject of data collection …
Why Are AI Tools Raising Concerns Over Transparency?
Back in March, two Google employees attempted to stop the company from launching an AI chatbot, saying it was far too prone to making inaccurate statements. Google disregarded these concerns, and a few weeks later released Bard. It marked an …
Why Are Fake Reviews Thriving, and What Is Their Impact?
The eCommerce market grew exponentially during the Covid era, as people stayed home and spent liberally. Yet there remains a pervasive sense of distrust when it comes to online transactions, meaning eCommerce businesses are having to rely less on customer …
What Do YouTube Shorts’ New Ad Formats Mean for Brands?
Ever since Google unveiled ads on YouTube Shorts last year, brands have been innovating ways to drive performance in their direct-response campaigns, utilising immersive vertical video ads in their app campaigns to boost their organic Shorts content. That’s only the …
Why Do Advertisers Now Have to Subscribe to Twitter Blue?
As a marketer, it’s pretty likely by now you’ve noticed the rise in paid verification on social media. Certainly clients at my performance marketing agency, Pixated, have had to respond fast by adapting their tactics and rethinking their budgets—and it’s …
Will These 5 Updates to Instagram Reels Boost Engagement and Trend Discovery?
Instagram recently rolled out a host of updates for Reels, all with a view to helping creators leverage the latest trends to maximise engagement and build and strengthen the community around their content. But as I’ve been finding out while …
2023 Social Media Trends: 5 Major Shifts Coming This Year and Beyond
As we reach the halfway point of the year, I’ve been looking back on the trends we’ve seen emerge so far. And with the help of HubSpot’s 2023 Global Social Media Trends Report, I’ve been considering the coming summer and …
What Does the New Digital Markets Act Mean for Brands?
The Digital Markets Act (DMA) is a new EU law aiming to prevent those online platforms that connect customers with goods, content and services from abusing their market power. The EU asserts that Big Tech companies have been gatekeeping the …
How Could TikTok Pulse Change Influencers’ Platforms of Choice?
TikTok is a ridiculously popular platform among my clients, so you can imagine the excitement at my performance marketing agency, Pixated, last year when the platform launched an ads tool set to expand its reach further than ever before. Introducing: …
Advertising to Teens? Meta Has Clamped Down on Ad Targeting
Meta recently increased its data privacy processes for young users, placing new restrictions on the extent to which businesses can target them with ads in its apps, and introducing new control options enabling teens to opt out of ad topics …
