
If you have had minimal contact with marketing, it is likely you have dedicated a portion of time to the Traditional 4 P’s of Marketing — Product, Price, Place, and Promotion. The Marketing Mix is a set of variables that …

The impact of the crisis generated by the pandemic goes far beyond health and wellness. With an education lapse at the forefront with 1.4 billion students out of school — representing more than 3 out of 4 children and young …

This psychological and social phenomenon is one of the most powerful tools used by marketers, but are they all using this powerful tool to extract its full potential? Well, here are some tips on how to correctly use this mental …

This year will become a significant part of history as one of the most challenging for citizens across the globe. As we enter yet another week of self-isolation, businesses remain anxious and uncertain. United in an attempt to “Flatten The …