Andre Havro

A pioneer in the digital industry and a serial entrepreneur, Havro specializes in strategy, results, and digital marketing with over 20 years of experience. He started his career by founding one of the first digital marketing agencies in Brazil in 1996, had structured and managed departments, teams, and processes in various traditional agencies of the 00s. Also, as a National Trade Marketing Manager at Sony Brazil led a front-end sales team and helped the company achieve record sales in 2014.

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blog | Digital Marketing

The New P’s of Digital: Transform Your Marketing Strategy in the Era of the “New Normal”

If you have had minimal contact with marketing, it is likely you have dedicated a portion of time to the Traditional 4 P’s of Marketing — Product, Price, Place, and Promotion. The Marketing Mix is a set of variables that …