Andre Havro

If you have had minimal contact with marketing, it is likely you have dedicated a portion of time to the Traditional 4 P’s of Marketing — Product, Price, Place, and Promotion. The Marketing Mix is a set of variables that can be controlled and used to influence consumer responses and represent the four fundamental pillars …

The impact of the crisis generated by the pandemic goes far beyond health and wellness. With an education lapse at the forefront with 1.4 billion students out of school — representing more than 3 out of 4 children and young people worldwide — COVID-19 is also putting the global economy at risk. The economic scenario …

This psychological and social phenomenon is one of the most powerful tools used by marketers, but are they all using this powerful tool to extract its full potential? Well, here are some tips on how to correctly use this mental trigger that uses the positive experiences of your customers to generate new leads. I often …

This year will become a significant part of history as one of the most challenging for citizens across the globe. As we enter yet another week of self-isolation, businesses remain anxious and uncertain. United in an attempt to “Flatten The Curve,” it is evident, as citizens, we must take all the precautions indicated by the …

Instagram is the second-largest social network in the world in terms of active users, behind only its owner, Facebook. More than 1 billion people use Instagram every month that will generate a revenue of $12.32 billion in 2020 (eMarketer). Considering all social networks, in terms of size, Instagram ranks fifth – behind Facebook, YouTube, Whatsapp, …

Pinterest is the most effective social platform for product knowledge and shopping inspiration. If you are in the fashion and beauty, home decor and design, or hospitality and food industry, Pinterest may be the platform for you. Neustar research shows that Pinterest is 2.3x more efficient than other social media platforms, 1.5x more valuable than …