Albin Lix

Albin Lix is a French Digital entrepreneur in HK & founder of Digital Business Lab—a social media agency specialized in creative video content, targeted ad campaign and authentic influencer activation. Albin and his team believe that business success is built upon excellent digital customer experience and engagement.

Key-Opinion-Consumers
Key-Opinion-Consumers
blog | Social Media Marketing

Key Opinion Consumers: Who Are They And Why You Should Care?

Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Given that their content is highly reliable, they play an important role in the decision-making process of their readers, regardless …

a-complete-guide-to-wechat-influencer-marketing
a-complete-guide-to-wechat-influencer-marketing
blog | Influencer Marketing

A Complete Guide To WeChat Influencer Marketing

To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer …

a-full-guide-to-the-leading-chinese-social-commerce-little-red-book
a-full-guide-to-the-leading-chinese-social-commerce-little-red-book
blog | Social Media Marketing

A Full Guide To The Leading Chinese Social Commerce Little Red Book

Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple …