
WeChat is continuously updating and adding new features. With >1.1B monthly active users, the Chinese dominant platform has already evolved into something much more than a traditional social media platform. It is almost an Operating System. Consumers see the platform …

Videos are one of the most effective mediums for marketing, in fact, they generate 1200% more engagement (e.g. shares) than text with images, according to IMPACT. Among various formats of videos, live streaming is in demand. Live streaming involves less …