Albin Lix
All You Need to Know About WeChat in the First Half of 2020
WeChat is continuously updating and adding new features. With >1.1B monthly active users, the Chinese dominant platform has already evolved into something much more than a traditional social media platform. It is almost an Operating System. Consumers see the platform …
4 Steps To Implement Live Streaming In Your Video Marketing Strategy
Videos are one of the most effective mediums for marketing, in fact, they generate 1200% more engagement (e.g. shares) than text with images, according to IMPACT. Among various formats of videos, live streaming is in demand. Live streaming involves less …
Key Opinion Consumers: Who Are They And Why You Should Care?
Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Given that their content is highly reliable, they play an important role in the decision-making process of their readers, regardless …
6 Best Approaches To Step Up Your Social Media Strategy
The time in which trying to publish NNN post a day or to reach NNN amount of fans is long gone—it’s time for quality. We thrive to create stories for brands for the right audience, at the right format and …
KOL Marketing In Asia: 3 Innovative Formats Of Collaborating With Influencers
Influencer marketing has been maturing and evolving over the past few years, KOL activations should be considered as more complex than simply uploading a post on Instagram from a product received by mail. Instead of telling the KOLs what to …
A Complete Guide To WeChat Influencer Marketing
To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer …
A Full Guide To The Leading Chinese Social Commerce Little Red Book
Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple …
5 Transformations Instagram Checkout Will Bring To Your Social Media Strategy
Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” …
