Aidan Danaher
Can Artificial Intelligence Replace The Content Writer?
You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it …
The Impact of Globalisation on B2B Marketing
As globalisation increases, its impact on businesses becomes more visible. So, what can globalisation do for B2B marketing campaigns? The world is shrinking Thanks to globalisation, our world is shrinking. Spurred on by the spread of easy internet access, businesses …
The Value Of Personas In Content Marketing Strategy
In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image …
Why Is It So Important To Write A Good Brief?
These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally …
