Aidan Danaher

Aidan Danaher is Marketing Manager at Fifty Five and Five. A digital and content marketing agency in London, Fifty Five and Five plan, execute and run marketing campaigns, build and design websites, write bespoke content, define SEO goals and help companies improve their overall digital marketing efforts.

BLOG | Content Marketing

How to Write Great LinkedIn Content

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

BLOG | Content Marketing

The Value Of Personas In Content Marketing

In marketing, your content should aim to get into the ‘mind’s eye’ of the reader; helping them visualize a problem, an object, event, or situation without the thing being present to the senses. Creating a believable, emotional, or fantastical image in the mind of the reader is what defines great literature. It’s also what can …

BLOG | Digital Marketing

4 Of The Best Experiential Marketing Experiences Of 2018

Experiential marketing allows brands to offer their customers memorable experiences, often through planned events with product samples. But these events aren’t just dinner and drinks. They’re interactive and they’re elaborate, offering experiences to attendees that are unique. Earlier in the year, prestigious British charity D&AD gave its first award for experiential marketing to FCB India. …


5 Ideas For Different Types Of SEO Content

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …

BLOG | Content Marketing

Why Is It So Important To Write A Good Brief?

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

BLOG | Web Design

5 Features Of Well Designed B2B Websites

It’s 2018: every company has a website and there’s more marketing material on the internet than one person could ever read – even if they wanted to. Businesses that want their website to gain attention and generate leads must work harder than ever to get potential customers on their site and keep them around once …

BLOG | Social Media Marketing

Is Social Selling A Part Of Your Digital Marketing Strategy?

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years. One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further. Even with the recent data scandals, social media still …

BLOG | Digital Marketing

The Latest Tech Trends – Marketing Risks And Rewards

The world of marketing is constantly evolving; its main driver the rapid advancement of technology. Tech innovations offer fresh ways for marketeers to reach out to new audiences—with the growth of social media over the last decade a prime example. Yet, social media is just the tip of the iceberg. When you consider the likes …

BLOG | Digital Marketing

What We Can Learn From The 4 Biggest Business Fails Of All Time

Failure is an integral part of business. It shapes what we value and provides us with some invaluable lessons. It is by no means a thing that should be taken to heart, even Walt Disney was fired for a lack of imagination! Observation is a silent teacher and as marketers we can learn from the …


Solving Problems Through Storytelling – How To Write B2B Website Copy

Climbing to the top of Google’s SERP is often considered the holy grail of B2B marketing. Because of this, it can be tempting to write for what Google’s search engine looks for, rather than what your potential customers might want to read as your B2B website copy. However, this will only ever get you so …

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