Aidan Danaher

Experiential marketing allows brands to offer their customers memorable experiences, often through planned events with product samples. But these events aren’t just dinner and drinks. They’re interactive and they’re elaborate, offering experiences to attendees that are unique. Earlier in the year, prestigious British charity D&AD gave its first award for experiential marketing to FCB India. …

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

It’s 2018: every company has a website and there’s more marketing material on the internet than one person could ever read – even if they wanted to. Businesses that want their website to gain attention and generate leads must work harder than ever to get potential customers on their site and keep them around once …

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years. One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further. Even with the recent data scandals, social media still …

Data scandals have traditionally been associated with cybercriminals working in the shadows to steal personally identifiable information and sell it on the internet’s black market. But companies we would normally trust with our data have recently made the headlines, painting an altogether more alarming picture. Facebook, the world’s biggest social network, faced public and legal …

The world of marketing is constantly evolving; its main driver the rapid advancement of technology. Tech innovations offer fresh ways for marketeers to reach out to new audiences—with the growth of social media over the last decade a prime example. Yet, social media is just the tip of the iceberg. When you consider the likes …

Failure is an integral part of business. It shapes what we value and provides us with some invaluable lessons. It is by no means a thing that should be taken to heart, even Walt Disney was fired for a lack of imagination! Observation is a silent teacher and as marketers we can learn from the …

Wouldn’t it be great if every person that you put your ad in front of visited your landing page, went straight to the checkout, left you amazing feedback and then went on to become a lifelong customer? Unfortunately, trying to get users through your sales funnel isn’t that linear. For one, there’s the issue of …

From email to mobile to social media, marketing has embedded itself into the biggest digital trends as they have hit the mainstream. So, with Virtual Reality (VR) seen as one of the leading trends this year—its global spend almost doubling from $9.1bn in 2017 to $17.8bn in 2018—there’s a lot of hype about its potential …