Apple Shows Off At The Consumer Electronics Show, Referring Vegas — And Many More

Apple threw a shade at Google and Amazon with a new billboard that takes shots at both companies’ privacy issues.

The brand makes the appearance not in participation, but in the billboards and is positioned outside the CES tech conference in Vegas, right beside a monorail emblazoned with Google ads.

Apple sits out the yearly tech event, but Google, Amazon, and other tech competitors have a strong presence at the conference. The company has rented out a massive space on the side of a Las Vegas hotel for a giant billboard that plays off the city’s famous tagline, “What happens on your iPhone stays on your iPhone” it reads.

Last year, Google announced it would be shutting down its Google+ social network after the discovery of a user data leak similar to Facebook’s Cambridge Analytica scandal in October. Plans to shut down the service were accelerated after a second leak was revealed in December. Amazon, meanwhile, was hit by a major data breach in November.

Apple CEO Tim Cook has called for stricter tech privacy laws amid what he calls a “data industrial complex” and previously battled with the FBI over giving up access to an iPhone owned by the San Bernardino shooter.

But still, do you trust Apple with your data?

For those who wonder like us, this is an accurate guerilla marketing project, well predicted by the company. Consider it as a proper conduct!